Sales & marketing books

20300 books were found.

The Language of Consumers: Strategic Brand Building...
Author: David Luna (Zicklin School of Business, City University of New York, USA) , Dawn Lerman (Fordham University, USA) ISBN: 9780415899994 Format: Hardback	$105.10 $116.78
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The Customer Service Survival Kit: What to Say to Defuse Even the Worst Customer Situations

The Customer Service Survival Kit: What to Say to Defuse...
Author: Richard S. Gallagher , Carol Roth ISBN: 9780814431832 Format: Paperback	$22.46 $24.95
The worst customer situations demand more of front-line employees than good intentions and right attitude. This... Read More >>

Top 25 Advertising Kpis of 2011-2012

Top 25 Advertising Kpis of 2011-2012
Author: The Kpi Institute , Aurel Brudan ISBN: 9781484155431 Format: Paperback	$64.37 $71.53
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Top 25 Postal and Courier Services Kpis of 2011-2012

Top 25 Postal and Courier Services Kpis of 2011-2012...
Author: The Kpi Institute , Aurel Brudan ISBN: 9781484155899 Format: Paperback	$64.37 $71.53
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Delivering Happiness: A Path to Profits, Passion, and Purpose

Delivering Happiness: A Path to Profits, Passion, and...
Author: Tony Hsieh ISBN: 9780446576222 Format: Paperback	$22.32 $24.80
Now in trade paperback, the hip, iconoclastic CEO of Zappos shows how a different kind of corporate culture can... Read More >>

Ethical Chic: The Inside Story of the Companies We Think We Love

Ethical Chic: The Inside Story of the Companies We Think...
Author: Fran Hawthorne ISBN: 9780807000601 Format: Paperback	$21.02 $23.36
An award-winning author takes her investigative-journalism skills--honed from two decades as a business journalist--to... Read More >>

HBR's 10 Must Reads on Teams

HBR's 10 Must Reads on Teams
Author: Harvard Business Review ISBN: 9781422189870 Format: Paperback	$29.69 $32.99
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Organizations in the Face of Crisis: Managing the Brand...
Author: Dennis W. Tafoya ISBN: 9781137306951 Format: Hardback	$131.37 $145.97
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Infinite Ripple - The Social Media Revolution

Infinite Ripple - The Social Media Revolution
Author: Glenn Mehta ISBN: 9781483606774 Format: Paperback	$26.26 $29.18
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Fazendo Sentido DOS Sentidos

Fazendo Sentido DOS Sentidos
Author: ISBN: 9783659069444 Format: Paperback	$166.84 $185.38
Perante o aumento da competitividade e fragmentacao do mercado e a crescente personalizacao dos produtos, os resultados... Read More >>

HBR's 10 Must Reads on Innovation

HBR's 10 Must Reads on Innovation
Author: Harvard Business Review ISBN: 9781422189856 Format: Paperback	$29.69 $32.99
NEW from the bestselling HBR's 10 Must Reads series.<br> To innovate profitably, you need more than just creativity.... Read More >>

Newsletter Marketing

Newsletter Marketing
Author: Shaun Buck ISBN: 9781484082379 Format: Paperback	$13.07 $14.52
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Coloring Outside the Lines

Coloring Outside the Lines
Author: Made For Success , Jeff Tobe ISBN: 9781470898731 Format: Pre-recorded MP3 player	$52.54 $58.37
All that differentiates your service or product from others is your creativity and innovative thinking. This audio... Read More >>

How to Get Followers on Twitter

How to Get Followers on Twitter
Author: ISBN: 9781484124178 Format: Paperback	$10.50 $11.66
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Merriam's Guide to Naming

Merriam's Guide to Naming
Author: Lisa Merriam ISBN: 9780982082935 Format: Paperback	$19.64 $21.82
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Global Marketing Management

Global Marketing Management
Author: Warren J. Keegan , Svend Hollensen ISBN: 9780136157397 Format: Hardback	$299.27 $332.52
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Customer Service: Career Success Through Customer Loyalty

Customer Service: Career Success Through Customer Loyalty...
Author: Paul R. Timm ISBN: 9780133056259 Format: Paperback	$124.28 $138.09
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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

Digital Marketing Analytics: Making Sense of Consumer...
Author: Chuck Hemann , Ken Burbary ISBN: 9780789750303 Format: Paperback	$52.54 $58.37
Distill 100%-Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn't all that data delivered a... Read More >>

Sold on Radio: Advertisers in the Golden Age of Broadcasting

Sold on Radio: Advertisers in the Golden Age of Broadcasting...
Author: Jim Cox ISBN: 9780786475186 Format: Paperback	$32.84 $36.49
How was it that America would fund its nascent national radio services? Government control and a subscription-like... Read More >>

Services Marketing Interactive Approach

Services Marketing Interactive Approach
Author: Raymond P. Fisk , Stephen Grove ISBN: 9781285057132 Format: Hardback	$281.07 $312.30
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Who's Your Gladys?

Who's Your Gladys?
Author: Marilyn Suttle , Lori Jo Vest ISBN: 9781484009413 Format: Paperback	$22.32 $24.80
Every customer-oriented business has its own Gladys--someone who demands more than most companies are able or willing... Read More >>

Jeff Brummett's Guide to Doubling Your Business Revenue in 90 Days!

Jeff Brummett's Guide to Doubling Your Business Revenue...
Author: Jeff Brummett ISBN: 9781482778854 Format: Paperback	$19.64 $21.82
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Contagious

Contagious
Author: Jonah Berger ISBN: 9781471111693 Format: Paperback	$26.99 $29.99
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Made to Serve: How Manufacturers Can Compete Through Servitization and Product Service Systems

Made to Serve: How Manufacturers Can Compete Through...
Author: Tim Baines , Timothy Baines ISBN: 9781118585276 Format: Electronic book text	$52.54 $58.37
A comprehensive, practical introduction to one of the most important new trends in manufacturing, globally The... Read More >>

Financial Services Marketing: An International Guide to Principles and Practice

Financial Services Marketing: An International Guide...
Author: Christine Ennew , Nigel Waite ISBN: 9780415521673 Format: Hardback	$262.75 $291.94
Organised around the core marketing activities of marketing for acquisition and marketing for retention, this title... Read More >>

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