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"""This book explores the profound implications of AI for the services industry and its impact on consumer behavior.... Read More >>
There is widespread rhetorical agreement that the fashion industry must get itself onto a more ethical and sustainable... Read More >>
Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations... Read More >>
A study of the largely hidden world of primary media market research and the different methods used to understand... Read More >>
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In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human... Read More >>
Learn how to use data more effectively to develop compelling evidence-based stories that influence, persuade and... Read More >>
How to match the right marketing approach to your product, by legendary business thinker Seth Godin. Read More >>
Picking up where the bestselling book left off, Lean Marketing gives you powerful and proven marketing strategies... Read More >>
Discover how to design, develop and implement a successful internal communication strategy to transform your business... Read More >>
This book provides a comprehensive introduction to communication strategies in business with a focus on diversity... Read More >>
This book explores the various economic and financial dimensions of sustainable development drawing on new and existing... Read More >>
This book analyses the seminal role of megaprojects for sustainable development, and the related, complex challenges... Read More >>
