|
|
|||
|
||||
OverviewFull Product DetailsAuthor: Dr. Ian London (Independent Scholar, UK)Publisher: Bloomsbury Publishing Plc Imprint: Bloomsbury Academic USA ISBN: 9781501337758ISBN 10: 1501337750 Pages: 296 Publication Date: 04 April 2024 Audience: College/higher education , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsAcknowledgements Introduction: ‘This Is My Home’ Part I: ‘The Pre-Blair Era’ 1. ‘Boot Up or Shut Up!’: The First Cycle of Online Film Promotions, 1993-5 2. Commerce and Artistry: The Second Cycle of Online Film Promotions, 1996-9 3. Corporate Control and Ownership: Science-Fiction and Horror Film Websites in the Pre-Blair Era, 1996-9 4. ‘In October of 1994 . . .’: The Blair Witch Project Part II: ‘The Post-Blair Era’ 5. Rebelling Against the Status Quo: Reevaluating The Blair Witch Project’s Impact on Hollywood Promotions 6. ‘Power Can be Held in the Smallest of Things’: The Lord of the Rings Trilogy Online 7. Hollywood Exports: Film Websites in the Era of Globalization 8. ‘Think Before You Click’: Social Media and the Impact of Web 2.0 Technologies on Hollywood Practices, 2000-8 Afterword: There’s Something Evil Hiding in the Woods Bibliography AppendixReviewsIn this ground-breaking book Ian London offers a fresh perspective on the internet-driven promotional campaign for the found footage horror, Blair Witch Project that became as well known for its website, as for the film itself. Taking this campaign as a benchmark, Hollywood Online provides the first book-length history of online film marketing and promotion since the advent of the internet. This book makes an important contribution to this emerging field of study and an essential addition to course reading lists in screen studies, media business, communication studies and advertising. A must-read for media students! * Kim Walden, Senior Lecturer in Film and TV, University of Hertfordshire, UK * Author InformationIan London is a film historian and holds a PhD in Film Marketing and Hollywood Cinema from Royal Holloway University of London, UK. His thesis examined the history of official movie websites in Hollywood’s online film promotions. Tab Content 6Author Website:Countries AvailableAll regions |