Service Management and Marketing Principles: Competing in the Service Economy

Author:   Jay Kandampully ,  David J. Solnet (University of Queensland, Australia)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032603704


Pages:   234
Publication Date:   07 June 2024
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Service Management and Marketing Principles: Competing in the Service Economy


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Overview

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience. This book analyses management and marketing challenges in the service and experience economy and provides insights into how marketers and managers can strike a balance between supply, demand, price, and quality and leverage technology for operational efficiency and to better manage customer service and expectations. Through the coverage of critical foundational topics, from how value is created; the evolution of global economies from goods, services to experiences; foundations of customer-centric management; managing service workers; integrating human touch with high-tech service; and many others, the authors provide a holistic understanding of management in a complex, globally interconnected world. This book will be useful for students, researchers, and instructors of business management, marketing, commerce, and economics. It will also be of interest to professionals working in healthcare, retail, financial services, government hospitality, leisure, tourism, and other services.

Full Product Details

Author:   Jay Kandampully ,  David J. Solnet (University of Queensland, Australia)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge India
Weight:   0.453kg
ISBN:  

9781032603704


ISBN 10:   1032603704
Pages:   234
Publication Date:   07 June 2024
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Jay Kandampully is Professor of Service Management and Hospitality in the Department of Human Sciences at the Ohio State University, USA. David J. Solnet is Professor of Service Management and Service Work at University of Queensland, Business School, Australia.

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