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"This book describes how cooperation between companies and non-profit organizations can be successfully structured. Companies want and need to take on more social responsibility, and joint projects with non-profit organizations are therefore more in demand than ever. This is not about maximizing profits through greenwashing or token commitments, but about serious corporate social responsibility projects and purpose strategies that strengthen the reputation on both sides. This requires a structured, transparent approach from the outset.The authors explain the theoretical basis and provide practical guidance on how the initiation of cooperation projects can lead to a credible and sustainable collaboration with added value for all stakeholders. An elementary part of the book is the ""Code for Transparent Cooperation"", a proven framework that can be applied directly in practice.A book for CSR, communication, marketing and compliance managers in companiesand non-profit organizations who strive for clear rules and an open dialogue at eye level. Anyone who acts as a credible driver of transformation would do well to operate sustainably themselves. Transparency creates credibility and reliability. The more an organization's goals shape the design of partnerships with companies, the more authentic they can appear to the outside world. This guide provides helpful tips and orientation on how to achieve coherence.Dipl.theol. Yvonne Zwick, Chairwoman of B.A.U.M. e.V. - Network for Sustainable Management, Hamburg Non-profit organizations are central pillars of our society. Especially in times of disruption and change, their performance is of increasing importance. The prerequisite for this is independence - also in cooperation with companies. This book helps companies and non-profit organizations to understand their counterparts and establish stable collaborations.Dr. Günther Lutschinger, Managing Director of Fundraising Association Austria, Vienna The time for lone wolves is over. If we are to achieve the Paris climate targets, companies must offer profitable solutions for people and the planet. It's all about: How do I tackle it? The new book by Gabriele Faber-Wiener and Bettina Gjecaj focuses in particular on partnerships with non-profit organizations and aims to prepare the ground for successful collaboration.Daniela Knieling, Managing Director respACT and Network Representative Global Compact Network Austria, Vienna Credibility, responsibility and transparency are the guarantee and basis for the sustainable development of companies. A thriving, trusting cooperation between companies and non-profit organizations helps to answer political and social questions and is a profound approach to solving complex ecological problems.Ernst Ternon, MBA MSc MSc, Head of Green Marketing, Wieselburg Campus, Wiener Neustadt University of Applied Sciences"

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9783658440497

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Gabriele Faber-Wiener is one of the most renowned CSR and communication experts in the German-speaking world and has more than 25 years of experience in management and communication in all three sectors of society: business, politics and civil society. She is a lecturer at eight universities and advises companies and non-profit organizations. Bettina Gjecaj works and teaches at FH JOANNEUM - University of Applied Sciences, Graz. Her professional focus includes green & social marketing, campaigning, public relations, CSR and strategic communication management.

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