Public relations books

The definitive book on a fascinating industry: find out how PR works and what the future holds for the 'dark art'...  Read More >>

To one extent or another, dealing with the news media is a fact of life for every American law enforcement leader....  Read More >>

Investor Marketing ist mehr als Investor Relations. Es ist eine Denkhaltung, die das ganze Unternehmen durchzieht...  Read More >>

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"In this concise, focused, action-oriented book, industry thought leader Deirdre Breakenridge teaches and demonstrates...  Read More >>

Offers qualitative studies of collaboration processes conducted in globalising companies based in Denmark and with...  Read More >>

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This book tells the story of how the unorthodox liberalism of the public sector svengali Stephen Tallents helped...  Read More >>

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In the past, neo-tribalism in a Western context has been feared as leading to blindness or irrationality. In today's...  Read More >>

Analyzes operational behaviors of prestigious and prestige-seeking universities, particularly within context of...  Read More >>

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice....  Read More >>

Culture and Public Relations explores the impact of culture -- societal and organizational -- through the global...  Read More >>

Culture and Public Relations explores the impact of culture -- societal and organizational -- through the global...  Read More >>

If you're a small-business owner, an entrepreneur, or an undercapitalized beginner seeking an edge, Guerrilla P.R....  Read More >>

<p>Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating...  Read More >>

Truth is a powerful marketing tool-and really the only way to promote a message and brand effectively. Truth in...  Read More >>

Intellectual Capital ist der erfolgsentscheidende Faktor fur Unternehmen. Das Buch zeigt, welche Weichenstellungen...  Read More >>

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The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's...  Read More >>

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This book reconfigures the field of public relations so that it can better engage with the changing world of the...  Read More >>

<p>Culture and Public Relations explores the impact of culture - societal and organizational - through the global...  Read More >>

<p>Culture and Public Relations explores the impact of culture - societal and organizational - through the global...  Read More >>

EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER...  Read More >>