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Full Product Details

Author:   Catherine Jurca
Publisher:   University of California Press
Imprint:   University of California Press
Dimensions:   Width: 15.20cm , Height: 2.30cm , Length: 22.90cm
Weight:   0.499kg
ISBN:  

9780520233706

ISBN 10:   0520233700
Pages:   284
Publication Date:   28 March 2012
Audience:   General/trade ,  Professional and scholarly ,  General ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock  
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

List of Illustrations Acknowledgments Introduction: Hollywood Looks at Its Audience Part One: The Campaign 1. Annus Horribilis Goldwyn's Folly Such a Thing as Bad Publicity The Moviegoing Habit 2. Exhibitors, the Movie Quiz Contest, and a Divided Industry The Minds of Exhibitors The Carrot and the Stick The Quiz Contest on the Ground What the Contest Did for Me Independents Rebel 3. The Campaign and the Press The Film Industry Speaks Its Mind Marginal Moviegoers The Gossip Columnists The Dailies Have Their Say Part Two: The Films 4. The Finest Array of Productions Ninety-Four Films The Death of Glamour Human Films The Human Side of Screwball You Can't Take It with You Four Daughters Boys Town Marie Antoinette That's Entertainment The Fourth Estate Conclusion: Motion Pictures' Worst Year Appendix 1 Appendix 2 Notes Index

Reviews

A fascinating and substantial contribution to the cultural history of Hollywood film... Highly recommended. -- S. C. Dillon, Bates College Choice 20121201

A fascinating and substantial contribution to the cultural history of Hollywood film... Highly recommended. --Choice

A fascinating and substantial contribution to the cultural history of Hollywood film... Highly recommended. -- S. C. Dillon, Bates College Choice

Author Information

Catherine Jurca is Professor of English at California Institute of Technology. She is the author of White Diaspora: The Suburb and the Twentieth Century American Novel.

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