Public relations books

A top social media guru shares the secrets to expanding your business through relationships People have always...  Read More >>

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The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate...  Read More >>

In an age of media change, driven by social media and converging conventional media, corporate reputation looks...  Read More >>

Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret...  Read More >>

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Does your organization have a good or bad reputation, and who takes responsibility for it? Reputation risk is a...  Read More >>

Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer...  Read More >>

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?PR ist fur viele langst zum Inbegriff der scheinheiligen Luge geworden. Zu Recht - wie die Greenwashing-Strategien...  Read More >>

Wie mache ich PR? Wie gelangen meine Unternehmensnachrichten oder Produktneuheiten in die Medien? Wie organisiere...  Read More >>

Learn in a week, what the leading experts on public relations learn in a lifetime.  Read More >>

Bill Veeck was an inspired team builder, a consummate showman, and one of the greatest baseball men ever involved...  Read More >>

How to Start a Home-Based Public Relations Business is the book they need to help them think like business owners,...  Read More >>

Truth is a powerful marketing tool--and really the only way to promote a message and brand effectively. Truth in...  Read More >>

The Art of Perception is the memoir of the man who has been at the forefront of the PR industry for almost fifty...  Read More >>

It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and...  Read More >>

<p>Politicians and public managers utilize branding to communicate with the public as well as to position themselves...  Read More >>

Small business owners are bombarded daily with decisions they need to make. One of the biggest decisions they must...  Read More >>

A comprehensive textbook from an establishedand high profile author team, which offers full coverage of PR theory...  Read More >>

This is a reproduction of a book published before 1923. This book may have occasional imperfectionssuch as missing...  Read More >>

Shows the growing professionalism in the practice of public relations in Asia Pacific region, the world's fastest...  Read More >>

Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet...  Read More >>

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring...  Read More >>