Public relations books

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Providing a fundamental understanding of the tools available to address the changing context of government communications,...  Read More >>

We all know that networking is important, and that forming relationships with others is a vital part of success....  Read More >>

This is a reproduction of a book published before 1923. This book may have occasional imperfectionssuch as missing...  Read More >>

This volume advocates the importance of narrative for public servants, exemplifies it with a rigorously selected...  Read More >>

This volume advocates the importance of narrative for public servants, exemplifies it with a rigorously selected...  Read More >>

Public Relations: The Profession and the Practice  Read More >>

From the author of the best-selling Propaganda, Crystallizing Public Opinion is the first book ever written about...  Read More >>

Acclaim for Marsha Friedman's Celebritize Yourself: The Three Step Method to Increase Your Visibility and Explode...  Read More >>

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Mit einem Geleitwort von Prof. Dr. Egbert Kahle  Read More >>

Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer...  Read More >>

A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing....  Read More >>

Rev. ed. of: The public relations handbook / Alison Theaker. 3rd ed. 2008.  Read More >>

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"No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get...  Read More >>

A Kellogg School of Management professor sets the benchmark for using reputation as a vital part of corporate strategy...  Read More >>

David Meerman Scotts marketing bible has become a modern day business classic.<p>This is the book every ambitious,...  Read More >>

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The first guide of its kind, Public Relations Campaigns and Portfolio Building outlines, for students and professionals...  Read More >>

Safety professionals interact with many other functions within the organization, including but not limited to production,...  Read More >>

Competence encompasses or overlaps with notions of efficiency, success, accountability, excellence and self-justification....  Read More >>

This book examines the way social media changed how candidates campaigned in the 2008 US presidential election,...  Read More >>

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