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Rev. ed. of: Public relations cases / Jerry A. Hendrix, Darrell C. Hayes. 8th ed. c2010. Read More >>
This book provides a systematic elaboration of branding in governance and public management. It deals with the nature... Read More >>
Stand Out from the Crowd, the Your People Guide to beside-the-box, funky, from-the-heart DIY marketing, PR & Social... Read More >>
A faculty-specific series for students in higher education. Read More >>
This book takes an international perspective on the topical issues of marketing ethics and ethical communications.... Read More >>
First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company. Read More >>
<p>MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia... Read More >>
Designed as a three-part guide on how to deal with crisis management communications, this volume reveals the spectacular... Read More >>
The relationships between investors, directors and companies have never been so vital, or so confusing. Nicholas... Read More >>
The issue of brand has overshadowed that of reputation. It has... Read More >>
With the collapse of high-profile companies such as Enron and Tyco, worldwide anti-globalization protests, and recent... Read More >>
Wie bewerten Journalisten eine Organisationskrise?Simon Herrmannuntersucht experimentell, ob PR-Meldungen einer... Read More >>
Culture, Race, and Class-Based Perspectives in Public Relations, edited by Damion Waymer, looks at diversity in... Read More >>
All of our working lives we have heard the mantra, a reputation lost is never regained. Still, the firms we work... Read More >>