Marketing Democracy: Public Opinion and Media Formation in Democratic Societies
Author:   Romain Laufer ,  Catherine Paradeise (Universite de Marne-la-Vallee, France)
Publisher:   Transaction Publishers
ISBN:  

9781412828109


Pages:   362
Publication Date:   31 December 2011
Format:   Paperback
Availability:   Available To Order   Availability explained
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Marketing Democracy: Public Opinion and Media Formation in Democratic Societies


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Author:   Romain Laufer ,  Catherine Paradeise (Universite de Marne-la-Vallee, France)
Publisher:   Transaction Publishers
Imprint:   Transaction Publishers
ISBN:  

9781412828109


ISBN 10:   1412828104
Pages:   362
Publication Date:   31 December 2011
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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[T]he authors touch upon a complex of topics that together constitute an impressive configuration. These include the theory of the firm, the establishment of state-owned economic units, the growth of marketing surveys, advertising, management by objectives, public opinion surveys, and so on. --B. Cooper, Choice Marketing Democracy poses important lingering questions about the nature of the relationship between the public sector's adoption of marketing techniques and the legitimacy of political institutions. --Diana C. Mutz, American Political Science Review


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