Overview

Full Product Details

Author:   Larissa A. Grunig ,  James E. Grunig
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.460kg
ISBN:  

9780415515580

ISBN 10:   0415515580
Pages:   248
Publication Date:   09 December 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

"Contents: Preface. Part I: Research Reviews.J.D. Pincus, R.E. Rayfield, M.D. Cozzens, The Chief Executive Officer's Internal Communication Role: A Benchmark Program of Research. H.M. Culbertson, Role-Taking and Sensitivity: Keys to Playing and Making Public Relations Roles. Part II: Reports of Original Research.P.J. Creedon, Public Relations and ""Women's Work"": Toward a Feminist Analysis of Public Relations Roles. L.A. Grunig, Court-Ordered Relief from Sex Discrimination: Implications for Women Working in Development Communication. P. Murphy, The Limits of Symmetry: A Game Theory Approach to Symmetric and Asymmetric Public Relations. K.T. Theus, Organizational Ideology, Structure and Communication Efficacy: A Causal Analysis. J.D. Pincus, L. Acharya, E.P. Trotter, C. St. Michel, Conflict Between Public Relations Agencies and Their Clients: A Game Theory Analysis. J.K. Van Leuven, M.D. Slater, How Publics, Public Relations, and the Media Shape the Public Opinion Process. R.L. Heath, W. Douglas, Effects of Involvement on Reactions to Sources of Messages and to Message Clusters. M.A. Ferguson, J. Myer Valenti, G. Melwani, Communicating with Risk Takers: A Public Relations Perspective."

Reviews

"""...fast becoming an important review series in mass communication..."" —AEJMC Mass Communication Bibliographers Newsletter ""The editors and contributors to this volume seem to share an interest in furthering public relations as a profession and in ameliorating ethical problems that might relate to it. Readers who approach public relations with these goals in mind will probably benefit from the book."" —Journal of Communication"

...fast becoming an important review series in mass communication... -AEJMC Mass Communication Bibliographers Newsletter The editors and contributors to this volume seem to share an interest in furthering public relations as a profession and in ameliorating ethical problems that might relate to it. Readers who approach public relations with these goals in mind will probably benefit from the book. -Journal of Communication

Author Information

Grunig, Larissa A.; Grunig, James E.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions