Ethics in Marketing and Communications: Towards a Global Perspective
Author:   M. McKinley ,  M McKinley
Publisher:   Palgrave Macmillan
Edition:   1st ed. 2012
ISBN:  

9781349347513


Pages:   130
Publication Date:   13 December 2011
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Ethics in Marketing and Communications: Towards a Global Perspective


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Author:   M. McKinley ,  M McKinley
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Edition:   1st ed. 2012
Dimensions:   Width: 14.00cm , Height: 0.80cm , Length: 21.60cm
Weight:   0.454kg
ISBN:  

9781349347513


ISBN 10:   1349347515
Pages:   130
Publication Date:   13 December 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Marketing Communications and Ethics; K.S.Jahdi Responsible Communications Agencies; A.Badran How Web 2.0 Will Save CSR; F.Mauleon Ethical Dilemmas In Customer Relationship Management; M.McKinley Brand Communication and Ethics; A.Mathieu Is Advertising Targeting Vulnerable Customers in China? L.F.Fayol-Song The Ethical Paradoxes of Tourism; P.Callot Marketing Ethical Banking; E.Paulet  & F.Relano

Reviews

'This book of research reinforces our comprehension of marketing as more than a functional area of organisations.' - Efma Journal


Author Information

MARY C. MCKINLEY is Director of the ESCEM-Europe Centre. She was previously Communications Manager at the Regional Environmental Center for Central and Eastern Europe, Szentendre Hungary from 1999 to 2002. Her research interests include organizational communications, marketing ethics and sustainable development.

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