Public relations books

Thanks to the rise of social media, what audiences think and say about organisations has never been more critical....  Read More >>

The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing...  Read More >>

'Corporate Discourse' examines business communication practices from a discourse perspective, looking in detail...  Read More >>

Der vorliegende Sammelband umfasst die Beitrage zum 16. Workshop Dienstleistungsmarketing, der im Jahr 2012 vom...  Read More >>

2013 Small Business Book Awards Winner in Marketing Category Whether you are an entrepreneur, owner-operated small...  Read More >>

Wie mache ich PR? Wie gelangen meine Unternehmensnachrichten oder Produktneuheiten in die Medien? Wie organisiere...  Read More >>

Offers an introduction to the theories and practices of the public relations industry. This title traces the history...  Read More >>

Alle beruhmten Hollywood-Regisseure wie Spielberg, Cameron oder Lucas benutzen sie: Ob E.T, Titanic oder Starwars,...  Read More >>

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Das Buch gibt einen Einblick in die neuen Erzahlweisen des digitalen Journalismus. Es untersucht die Auswirkungen...  Read More >>

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Reputation is something everybody thinks they understand until asked to define it. At this point it becomes clear...  Read More >>

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Investigates how and to what extent the self-employed and micro-enterprise workers can be represented in the social...  Read More >>

When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative...  Read More >>

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing...  Read More >>

An Introduction to Public Relations and Communication Management addresses the theoretical and practical needs of...  Read More >>

Brand Revolution offers a radical new approach to brand management....  Read More >>

Break Out! Create value. Protect your reputation. Save money. Break Out of PR Prison: Make & Measure Your Own News...  Read More >>

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Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must...  Read More >>

Effective communications skills are essential for any organization. In this fully revised and updated edition of...  Read More >>

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The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer...  Read More >>