Overview

An Introduction to Public Relations and Communication Management addresses the theoretical and practical needs of students. With an Australian focus and real-life examples this approach engages students, pointing out ways to extend their knowledge, to gain local and international perspectives, to understand the wider perspectives of the profession and its possibilities.Theory to Practice Practitioner Profiles - the voices of professionals to show students what their future career could look like. From the researcher's desk - illustrate research and look to the future of PR Examples - from Australia, New Zealand and Asia to prepare students for their career.New to this edition: Three new chapters: Chapter 11 Government Relations: Information, Influence and Political Success; Chapter 8 Communicating on the Inside to Build Supportive Workforces; Chapter 15 PR Directions and Beginning a Toolkit For Your Future Career New case studies in each chapter examine real-world examples and how the theories played out in practice. Updated and revised Social Media chapter contains the latest research and theory about how to work in an area that's constantly changing

Full Product Details

Author:   Joy Chia ,  Gae Synnott
Publisher:   Oxford University Press Australia
Imprint:   OUP Australia and New Zealand
Edition:   2nd edition
ISBN:  

9780195518542

ISBN 10:   0195518543
Publication Date:   01 December 2012
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Electronic book text
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Part 1: The Rationale for Practice 1. Twenty-first Century Public Relations 2. What is Shaping Public Relations Practice: Challenges and Developments 3. Theoretical Contexts 4. Public Relations Ethics 5. Public Relations Research 6. Focus on Asian Public Relations Stakeholder Management Part 2: Public Relations Operations and Practice 7. Working on the Outside: Public Relations Practice in the Community 8. Communicating on the Inside to Build Supportive Workforces 9. Corporate-Level Public Relations: Reputations, Brands, Identities 10. Strategies to Proactively Manage Activity 11. Government Relations: Information, Influence and Political Success 12. An Issues-Crisis Perspective 13. Engaging with the Media 14. Social Media and Public Relations 15. PR Directions and Beginning a Toolkit For Your Future

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