Public relations books

3749 books were found.

Public Relations, Activism, and Social Change: Speaking Up

Public Relations, Activism, and Social Change: Speaking...
Author: Kristin Demetrious (Deakin University, Australia) ISBN: 9781299279957 Format: Electronic book text	$369.60
Why are some voices louder in public debates than others? And why can t all voices be equally heard? This book draws... Read More >>

Managing a Public Relations Firm for Growth and Profit, Second Edition

Managing a Public Relations Firm for Growth and Profit,...
Author: Alvin C Croft ISBN: 9781299287532 Format: Electronic book text	$356.40
The one-of-a-kind how-to book that puts effective agency management strategies at your fingertipsThe classic text... Read More >>

High Impact Marketing That Gets Results

High Impact Marketing That Gets Results
Author: Ardi Kolah (Brit Insurance, UK) ISBN: 9781283913508 Format: Undefined	$197.87
This book will help you to use tried and tested no-fuss marketing methods to boost awareness of your brand among... Read More >>

Facebook, Twitter Und Co. in Hotellerie Und Gastronomie: Ein Handbuch Fur Praktiker

Facebook, Twitter Und Co. in Hotellerie Und Gastronomie:...
Author: Thomas Hinterholzer ISBN: 9781299846340 Format: Undefined	$105.57
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Strategic Public Relations Leadership

Strategic Public Relations Leadership
Author: Anne Gregory (Leeds Metropolitan University, UK Leeds Metropolitan University Leeds Metropolitan University Leeds Metropolitan University) , Paul Willis (Wolverhampton University) ISBN: 9781299744363 Format: Electronic book text	$456.19
Public relations is operating in an increasingly challenging and complex environment. A multitude of pressures from... Read More >>

Handbook of Niche Marketing: Principles and Practice

Handbook of Niche Marketing: Principles and Practice...
Author: Art Weinstein (Nova Southeastern University, Fort Lauderdale, Florida, USA) ISBN: 9781299459342 Format: Electronic book text	$356.40
Get closer to tailor made marketing!Ever-changing customer needs and intense competition make it crucial for companies... Read More >>

PR and Communication in Local Government and Public Services

PR and Communication in Local Government and Public...
Author: John Brown (Edinburgh University) , Pat Gaudin ISBN: 9781299687134 Format: Undefined	$197.87
In the UK's climate of budget cuts and policy changes, local government officials need to be aware of best practice... Read More >>

Share This Too: More Social Media Solutions for PR Professionals

Share This Too: More Social Media Solutions for PR Professionals...
Author: ISBN: 9781299805040 Format: Electronic book text	$71.15
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Promoting Nonprofit Organizations: A Reputation Management Approach

Promoting Nonprofit Organizations: A Reputation Management...
Author: Ruth Ellen Kinzey (The Kinzey Company, USA) ISBN: 9781299811096 Format: Electronic book text	$343.20
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Crisis Communications: The Definitive Guide to Managing the Message

Crisis Communications: The Definitive Guide to Managing...
Author: Steven Fink ISBN: 9781299824485 Format: Electronic book text	$79.20
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Women in Public Relations: How Gender Influences Practice

Women in Public Relations: How Gender Influences Practice...
Author: Larissa A Grunig, Ph.D. , Linda Childers Hon ISBN: 9781299872394 Format: Electronic book text	$171.60
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Public Relations as Activism: Postmodern Approaches to Theory & Practice

Public Relations as Activism: Postmodern Approaches...
Author: Derina R Holtzhausen (Oklahoma State University, USA) ISBN: 9781299696891 Format: Electronic book text	$290.40
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Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets

Handbook of Social Media Management: Value Chain and...
Author: Mike Friedrichsen ISBN: 9781299856929 Format: Undefined	$736.56
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic,... Read More >>

New Rules of Marketing & PR, The: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

New Rules of Marketing & PR, The: How to Use Social...
Author: David Meerman Scott ISBN: 9781299705623 Format: Electronic book text	$63.36
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Corporate Public Relations: A New Historical Perspective

Corporate Public Relations: A New Historical Perspective...
Author: Marvin N Olasky (Patrick Henry College, VA, USA and editor-in-chief of WORLD Magazine) ISBN: 9781299998018 Format: Electronic book text	$316.80
This volume presents a historical and objective overview of the field of public relations in the past century. It... Read More >>

Becoming a Public Relations Writer Instructor's Manual: A Writing Process Workbook for the Profession

Becoming a Public Relations Writer Instructor's Manual:...
Author: Ronald D Smith (Buffalo State College, USA) ISBN: 9781306047753 Format: Electronic book text	$348.32
This second edition provides practical writing instruction for those preparing to enter the public relations profession,... Read More >>

Law for Advertising, Broadcasting, Journalism, and Public Relations: A Comprehensive Text for Students and Practitioners

Law for Advertising, Broadcasting, Journalism, and Public...
Author: Michael G Parkinson (Texas Tech University) , Mick Porter ISBN: 9781306109352 Format: Electronic book text	$438.11
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Organizational Public Relations: A Political Perspective

Organizational Public Relations: A Political Perspective...
Author: Christopher Spicer , Christopher Spicer ISBN: 9781306116879 Format: Electronic book text	$250.80
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Unseen Power, The: Public Relations: A History

Unseen Power, The: Public Relations: A History
Author: Scott M Cutlip , Roberto Bottiglia ISBN: 9781306117586 Format: Electronic book text	$554.40
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Promoting and Marketing Events: Theory and Practice

Promoting and Marketing Events: Theory and Practice...
Author: Nigel Jackson (University of Plymouth, UK) ISBN: 9781306108546 Format: Electronic book text	$422.40
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully.... Read More >>

International Public Relations: A Comparative Analysis

International Public Relations: A Comparative Analysis...
Author: Hugh M Culbertson , Ni Chen ISBN: 9781306113601 Format: Electronic book text	$396.00
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PR Masterclass, The: How to Develop a Public Relations Strategy That Works!

PR Masterclass, The: How to Develop a Public Relations...
Author: Alex Singleton ISBN: 9781306191371 Format: Electronic book text	$73.79
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Qr Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business Into the Ground

Qr Codes Kill Kittens: How to Alienate Customers, Dishearten...
Author: Scott Stratten , Alison Kramer ISBN: 9781299966215 Format: Electronic book text	$47.52
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Manager's Guide to Excellence in Public Relations and Communication Management

Manager's Guide to Excellence in Public Relations and...
Author: David M Dozier , Larissa A Grunig, Ph.D. ISBN: 9781306050470 Format: Electronic book text	$250.80
First Published in 1995. Routledge is an imprint of Taylor & Francis, an informa company. Read More >>

Excellence in Public Relations and Communication Management

Excellence in Public Relations and Communication Management...
Author: James E Grunig (University of Maryland, USA) ISBN: 9781306049412 Format: Electronic book text	$448.80
First Published in 1992. Routledge is an imprint of Taylor & Francis, an informa company. Read More >>

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