Corporate Public Relations: A New Historical Perspective
Author:   Marvin N Olasky (Patrick Henry College, VA, USA and editor-in-chief of WORLD Magazine)
Publisher:   Routledge
ISBN:  

9781299998018


Pages:   191
Publication Date:   01 January 2013
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Corporate Public Relations: A New Historical Perspective


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Overview

This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.

Full Product Details

Author:   Marvin N Olasky (Patrick Henry College, VA, USA and editor-in-chief of WORLD Magazine)
Publisher:   Routledge
Imprint:   Routledge
ISBN:  

9781299998018


ISBN 10:   1299998011
Pages:   191
Publication Date:   01 January 2013
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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