Strategic Public Relations Leadership

Author: Anne Gregory (Leeds Metropolitan University, UK Leeds Metropolitan University Leeds Metropolitan University Leeds Metropolitan University) , Paul Willis (Wolverhampton University)
Publisher: Routledge
ISBN:

9781299744363

Pages: 177
Publication Date: 01 January 2013
Format: Electronic book text
Availability: Available To Order

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Overview

Public relations is operating in an increasingly challenging and complex environment. A multitude of pressures from both outside and within the organization means that public relations professionals need to be able to clearly articulate and demonstrate their own contribution to the organizational effectiveness of their place of work. This short textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organization.

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9781299744363

ISBN 10: 1299744362
Pages: 177
Publication Date: 01 January 2013
Audience: General/trade , General
Format: Electronic book text
Publisher's Status: Active
Availability: Available To Order

We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Strategic Public Relations Leadership

9781299744363

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9781299744363

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