Public relations books

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A workbook designed to help you develop a marketing plan to launch yourself, your product or service with a limited...  Read More >>

Have you ever dreamed of going viral? Not just on YouTube, but like wildfire across all media, including radio,...  Read More >>

This work combines the approach of a trade book with the fundamental principles and theories of public relations...  Read More >>

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level....  Read More >>

Investigates how and to what extent the self-employed and micro-enterprise workers can be represented in the social...  Read More >>

Providing the necessary background information and hands-on tools to build compelling business cases, this book...  Read More >>

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important...  Read More >>

The Social Media Manifesto  is a handbook to enable leaders across the business to understand how social technology...  Read More >>

In most organizations, errors - although common and unavoidable - are rarely mentioned bottom-up. Using this example...  Read More >>

Resilience is a word that is used in many different ways in different contexts, this new and innovative book focuses...  Read More >>

Tribal branding allows marketers to benefit from greatly enhanced...  Read More >>

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's...  Read More >>

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures...  Read More >>

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Very few companies are successful in undertaking strategic transformation while maintaining long term superior financial...  Read More >>

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Der gute Ruf eines Unternehmens ist nicht auf das Ergebnis von Image-Kampagnen zu beschränken, sondern fordert das...  Read More >>

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from...  Read More >>

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has...  Read More >>

In Portfolio Management , Shan Rajegopal, a leading authority on innovation and project portfolio management, provides...  Read More >>

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This innovative and popular text provides a clear pathway to understanding and developing public relations campaigns...  Read More >>

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Discusses the political science research studies and theories that political activists and professionals can apply...  Read More >>