Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process
Author:   Brendan Richardson
Publisher:   Palgrave Macmillan
Edition:   1st ed. 2013
ISBN:  

9781349350094


Pages:   184
Publication Date:   01 January 2013
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $110.88 Quantity:  
Add to Cart

Share |

Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process


Add your own review!

Overview

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.

Full Product Details

Author:   Brendan Richardson
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Edition:   1st ed. 2013
Weight:   0.314kg
ISBN:  

9781349350094


ISBN 10:   1349350095
Pages:   184
Publication Date:   01 January 2013
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1. Tribes, Tribal Marketing, and Tribal Branding 2. What is Tribal Marketing, and why hasn't it been more widely implemented? 3. Tribal Origins and Idiosyncracies – Why Brand Tribes form and why they need to see themselves as unique 4. Understanding Tribal Dynamics: Beginning to Engage with the Art of Ethno-Marketing 5. Collecting Tribal Data 6. Interpreting Tribal Data: Analysing Ethnographic Data and using it to build and maintain Tribal Brands 7. Meet the Tribes 8. Towards an Ethics of Tribal Marketing 9. Tribes and Tribal Branding – where do we go from here? Bibliography Index

Reviews

Author Information

Brendan Richardson is Lecturer in Marketing and Consumer Behaviour in the Department of Management and Marketing at University College Cork, Ireland and is building a reputation in the areas of tribal marketing and consumer tribes.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now