Overview

Marketing in Ten Easy Steps is designed to help you develop a marketing plan to launch yourself, your product or service with a limited spend. Good practitioners apply a toolbox of marketing competencies to increase exposure for their brand, find sponsorship, provide publicity opportunities and reach clients. This workbook will look at: * Branding * Knowing yourself and your product or service * Identifying your target market * The 4P's - product, price, placement, promotion * A SWOT - strength, weaknesses, opportunities, threats * The press release * The photocall/media alert * Looking at sponsorship opportunities * Publicity and promotional partnerships, and * Building networks. It includes marketing examples to guide you.

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