Strategic Planning for Public Relations, Fourth Edition
Author:   Ronald D Smith (Buffalo State College, USA)
Publisher:   Routledge
ISBN:  

9781283942102


Pages:   551
Publication Date:   01 January 2013
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Strategic Planning for Public Relations, Fourth Edition


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Overview

This innovative and popular text provides a clear pathway to understanding and developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.

Full Product Details

Author:   Ronald D Smith (Buffalo State College, USA)
Publisher:   Routledge
Imprint:   Routledge
ISBN:  

9781283942102


ISBN 10:   1283942100
Pages:   551
Publication Date:   01 January 2013
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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