Public relations books

Nach einer kompakten Darstellung der Grundlagen der Pressearbeit arbeiten die Autoren die besonderen Aspekte der...  Read More >>

The business challenges of organizations are increasingly complex; strategists need a rich choice of approaches...  Read More >>

This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing...  Read More >>

"If you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses...  Read More >>

Im zweiten Teil wird untersucht, wie PR das Problem der Vertrauenswürdigkeit zwischen Lüge und Wahrhaftigkeit sowie...  Read More >>

'Open Innovation' is good up to a certain point, past a certain level, however, it becomes extremely dangerous....  Read More >>

The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in...  Read More >>

Stand-out brands serve a simple purpose: they resonate with their audience. Learn how to avoid the mistakes that...  Read More >>

Good public relations is no longer just icing--it's a strategic imperative more important to your competitive success...  Read More >>

Stand-out brands serve a simple purpose: they resonate with their audience. Learn how to avoid the mistakes that...  Read More >>

Good public relations is no longer just icing--it's a strategic imperative more important to your competitive success...  Read More >>

Stand-out brands serve a simple purpose: they resonate with their audience. Learn how to avoid the mistakes that...  Read More >>

Good public relations is no longer just icing--it's a strategic imperative more important to your competitive success...  Read More >>

Communicate effectively in writing, both to avoid misunderstanding and to keep the attention of readers, whatever...  Read More >>

YOUR GUIDE TO A FULFILLING BUSINESS AND PERSONAL FUTUREBased on research by one of the world's largest growth-consulting...  Read More >>

Sie lernen, die Funktionsweise und das gesamte Instrumentarium zu beherrschen sowie die Stellung der Öffentlichkeitsarbeit...  Read More >>

For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations,...  Read More >>

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For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations,...  Read More >>

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking...  Read More >>

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Offers a detailed and entertaining analysis of the daily interactions between managers and employees in creative...  Read More >>

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Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e, by Bradford Fitch,...  Read More >>

Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e, by Bradford Fitch,...  Read More >>