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9781479364114

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"Sue Haswell has been in sales & marketing all her working life. She has consulted for major organisations including National Express' Central Trains, Cosmopolitan(TM) Lingerie, Jane Shilton, various housing associations, food and drinks brands, holiday parks and two national Government projects. After working for a subsidiary of Shandwick (the world's largest PR consultancy) Sue set up her business in Birmingham in 1997. This fast expanded to employ journalists and TV reporters, and is now based in Devon, UK. Self-confessed creativity-addict, Sue encourages thinking outside-the-box. ""Marketing is about getting noticed - not following a crowd."" Sue was born in Worcestershire, and now lives in Devon. ""I adore living by the sea, surrounded by green hills. It makes working in the creative industries so much easier. ""I wrote the PR Superstar book because I really want everyone to benefit from PR. It's such a powerful tool, yet people tend to shy away from it. I've aimed to blow open any myths and secrets, and give a clear concise way of going about tackling a public relations project, whether that be for a major organisation or a tiny home-based business."""

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