Public relations books

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Put your lunch hour to use and learn how to create, manage and execute your own bespoke PR campaign in just ten...  Read More >>

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves...  Read More >>

The management of faculty careers is a critical issue in university autonomy, and in many countries recent reforms...  Read More >>

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Neben dem Wandel in der täglichen (Medien-)Kommunikation wird auch der Einfluss neuer Medienformen, neuer Technik...  Read More >>

The Workforce Engagement Equation is for the hands-on leaders engaged in the frontline of affecting change—those...  Read More >>

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered...  Read More >>

This practical two-volume set contains the fourth edition of Crisis Communications as well as the updated student...  Read More >>

The Handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where...  Read More >>

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped...  Read More >>

Good public relations is a strategic imperative more important to your competitive success than even advertising...  Read More >>

Learn the rules to building loyal (and lucrative) digital followings<p> Renegades Write the Rules reveals the innovative...  Read More >>

The simple, complete and scalable guide to crisis and emergency communication in the hyper-networked world.  Read More >>

<p>The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate...  Read More >>

We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch...  Read More >>

Vor dem Hintergrund der zunehmenden Bedeutung des IPO-Sektors leisten herausragende Persönlichkeiten aus Wissenschaft...  Read More >>

Society expects employers to do more to engage with both communities and good causes and the business case for doing...  Read More >>

Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments,...  Read More >>

"IS YOUR BUSINESS CLOSE-UP IN PERFECT FOCUS? Attracting - and maximizing - great PR opportunities for you, your...  Read More >>

Overview WHO SHOULD BUY THIS BOOK? Business leaders, college students, employees, managers, educators, clergy......  Read More >>

This book is the final product of the excellence project --a comprehensive research effort commissioned by the...  Read More >>

How to Start a Home-Based Public Relations Business is the book they need to help them think like business owners,...  Read More >>