Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web
Author:   D. Padua
Publisher:   Palgrave Macmillan
Edition:   1st ed. 2012
ISBN:  

9781349351541


Pages:   231
Publication Date:   31 July 2012
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web


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Author:   D. Padua
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Edition:   1st ed. 2012
Weight:   0.335kg
ISBN:  

9781349351541


ISBN 10:   1349351547
Pages:   231
Publication Date:   31 July 2012
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

List of Tables List of Figures Foreword Acknowledgements Introduction PART I: THE INTERNET AGE Society in the Internet Age Forms of Aggregation on the Web: Social Networks and Communities New Models of Social Intelligence The Internet Organizational Realm PART II: TRUST AND ENGAGEMENT Digital Society and Trust Value for Engagement Value Creation on the Web: a Vision PART III: HOW TO GENERATE ENGAGEMENT VIA BUILDING TRUST The Value for Engagement Model Value for Engagement Mapping: a Case Study Conclusion

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Author Information

DONATELLA PADUA Adjunct Professor of Sociology and of Methods of Analysis of the Complex Society, at the University for Foreigners of Perugia, Italy. She is also Researcher in Sociology and Scientific Director of Intelligent Positioning Research Centre, UK. She has a Degree in Business Administration from the University 'La Sapienza' of Rome, Italy and a PhD in Science of Education.

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