Public Relations als Machtmanagement: Die systemfunktionalistische Synthese der Evolutionsökonomik
Author:   Jan Lies
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   2012 ed.
ISBN:  

9783834944962


Pages:   505
Publication Date:   11 August 2012
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Public Relations als Machtmanagement: Die systemfunktionalistische Synthese der Evolutionsökonomik


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Full Product Details

Author:   Jan Lies
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer Gabler
Edition:   2012 ed.
Dimensions:   Width: 14.80cm , Height: 2.70cm , Length: 21.00cm
Weight:   0.683kg
ISBN:  

9783834944962


ISBN 10:   3834944963
Pages:   505
Publication Date:   11 August 2012
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.
Language:   German

Table of Contents

​-Problemstellung.- Wirtschaftswissenschaften und Public Relations.- Politikwissenschaft und Public Relations.- Kommunikationswissenschaft und Public Relations.- Psychologie und Public Relations.- Soziologie und Public Relations.- Kulturwissenschaften und Public Relations.- Module einer evolutionsökonomischen PR-Theorie.- PR als evolutionäres Machtmanagement.- Diskussion: PR neu interpretiert.

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Author Information

Prof. Dr. Lies lehrt PR- und Kommunikationsmanagement an der Macromedia Hochschule für Medien und Kommunikation in Berlin.

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