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EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER... Read More >>
Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities... Read More >>
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This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising... Read More >>
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Supported throughout by examples, this book contains guidance for implementing strategies that engage stakeholders... Read More >>
Organisations of all types and sizes protect their reputations fiercely, but what can they do when things get out... Read More >>
Dies ist das erste Werk, dass prozesshaft aufzeigt, wie und unter welchen Voraussetzungen Kommunikation und Information... Read More >>
Guides you through the writing process for public relations practice. This work leads you through the various steps... Read More >>
A how-to guide for professionals and students in public relations and corporate communication. It rests on the premise... Read More >>
Die Kommunikationswissenschaftlerin und PR-Beraterin Andrea Haug plädiert für eine Kommunikation, die sich nicht... Read More >>
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly... Read More >>
MediaWriting is an invaluable resource for students wanting to enter the dynamic world of media writing in the 21st... Read More >>
A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes... Read More >>
Get more publicity with ProfNet, HARO, PR LEADS or Reporter Connection and other reporter pitching services. These... Read More >>
This text, the result of work within an international inter-disciplinary network with the task of building a sophisticated... Read More >>