Overview

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere---from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fourth edition has been updated to reflect significant developments in the public relations field, including: New chapter on multimedia and social media releases New chapter on websites, blogs, and wikis Expansion of the chapter on direct mail and online appeals Updated examples of actual pieces of public relations writing A companion website including writing exercises, PowerPoint presentations, and relevant links Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

Full Product Details

Author:   Ronald D. Smith (Buffalo State College, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   4th New edition
Weight:   0.902kg
ISBN:  

9780415893428

ISBN 10:   0415893429
Pages:   432
Publication Date:   12 January 2012
Audience:   Professional and scholarly ,  Professional & Vocational
Replaced By:   9781138123045
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Awaiting stock  

Table of Contents

Part One: Principles of Effective Writing Writing ... And What It Means to You Effective Writing Persuasive and Ethical Communication The Writing Process Wrap-Up for Part One Part Two: Public Relations Writing for Journalistic Media News and Public Relations Fact Sheet and Advisory News Writing Style Print News Release Broadcast News Release Multimedia and Social Media Release Organizational Feature Advocacy and Opinion Wrap-Up for Part Two Part Three: Public Relations Writing for Organizational Media Newsletter and Corporate Report Website, Blog, and Wiki Flier and Brochure Direct Mail and Online Appeal Public Relations Advertising Speechwriting Wrap-Up for Part Three Appendix A: Common Sense Stylebook for Public Relations Writers Appendix B: Copy Editing Bibliography Glossary

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Author Information

Ronald D. Smith is Professor of Public Communication and former Chair of the Communication Department at Buffalo State (SUNY). He currently serves as interim Associate Dean of the School of Arts and Humanities. He is an accredited member of the Public Relations Society of America.

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