Overview

MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory how to boxes that help students understand and retain main themes Illustrative It Happened to Me vignettes from the authors' professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition's companion website will feature enhanced resources for both students and instructors, including chapter overviews, writing tips, test banks, first lead critiques, and a sample syllabus.

Full Product Details

Author:   W. Richard Whitaker (Buffalo State College, USA) ,  Ronald D. Smith (Buffalo State College, USA) ,  Janet E. Ramsey (Buffalo State College, USA) ,  Wayne R Whitaker
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   4th New edition
Dimensions:   Width: 18.70cm , Height: 2.30cm , Length: 23.50cm
Weight:   0.816kg
ISBN:  

9780415888035

ISBN 10:   0415888034
Pages:   400
Publication Date:   19 January 2012
Audience:   College/higher education ,  Undergraduate
Replaced By:   9781138341784
Format:   Paperback
Publisher's Status:   Unknown
Availability:   Awaiting stock  

Table of Contents

Preface: Introduction to MediaWriting Communication Theory and News Values Getting Started: In the Beginning is the Lead Legal Considerations in Media Writing Ethical Decisions in Writing and Reporting Fundamentals of Writing and Editing Writing Basic News Stories Interviewing: Gathering Information from People Research: Gathering Information from Documents and Other Sources Using Quotations and Sources in News Stories Features: Alternatives to the Inverted Pyramid Story Preparing Broadcast Copy Reporting for Radio and Television Writing and Reporting in the New New Media Preparing News Releases Writing for Organizational Publications Public Relations Speeches and Advocacy Statements Composing Advertising Copy Afterword: Communication, the Future, and You

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Author Information

W. Richard Whitaker is Professor Emeritus of Journalism and Broadcasting at Buffalo State College (SUNY). Janet E. Ramsey is Distinguished Service Professor and Dean Emerita at Buffalo State (SUNY). Ronald D. Smith is Professor of Public Communication and former Chair of the Communication Department at Buffalo State (SUNY).

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