Overview
The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasise competition and conflict management.
Full Product Details
Author: Dennis Wilcox ,
Glen Cameron ,
Bryan Reber ,
Jae-Hwa Shin
Publisher: Pearson Education (US)
Imprint: Pearson
Edition: 2nd edition
Dimensions:
Width: 21.70cm
, Height: 1.90cm
, Length: 27.70cm
Weight: 0.790kg
ISBN: 9780205857258
ISBN 10: 0205857256
Pages: 424
Publication Date: 09 October 2012
Audience:
College/higher education
,
Tertiary & Higher Education
Replaced By: 9781292025285
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Author Information
Dennis L. Wilcox, Ph.D., is professor emeritus of public relations and past director of the School of Journalism and Mass Communications at San Jose State University, California. He is a Fellow and accredited (APR) member of the Public Relations Society of America (PRSA), former chair of the PRSA Educator’s Academy, and past chair of the public relations division of Association for Education in Journalism and Mass Communication (AEJMC). Dr. Wilcox has written six books, including being the lead author of Public Relations Strategies and Tactics and Public Relations Writing and Media Techniques. His honors include PRSA’s “Outstanding Educator,” the Xifra-Award from the University of Girona (Spain), and an honorary doctorate from the University of Bucharest. Glen T. Cameron, Ph.D., is Gregory Chair in Journalism Research and founder of the Health Communication Research Center at the University of Missouri. Dr. Cameron has authored more than 300 articles, chapters, award-winning conference papers, and books on public relations topics. A popular lecturer internationally, Dr. Cameron has received the Baskett-Mosse and Pathfinder awards for career achievement. The University of Missouri honored him in 2006 with the 21st Century Corps of Discovery Lectureship, which is given once each year by a globally recognized campus scholar. Dr. Cameron’s ongoing public relations experience includes his management of more than $42 million in external funding of health public relations projects from sources such as the National Institutes of Health, the National Cancer Institute, Missouri Foundation for Health, the U.S. Department of Agriculture, the Centers for Disease Control and Prevention, the U.S Department of Defense, and Monsanto. Bryan H. Reber, Ph.D., is associate professor of public relations at the University of Georgia, Grady College of Journalism and Mass Communication. Dr. Reber teaches courses that offer an introduction to public relations, management, writing, and campaigns. On the graduate level, he teaches classes in topics including management, persuasion, campaign research, and public opinion. His research focuses on public relations theory, practice, pedagogy, and health communication and has been published in the Journal of Public Relations Research, Journalism and Mass Communication Quarterly, Journal of Health Communication, Public Relations Review, and Journal of Broadcasting and Electronic Media. Dr. Reber regularly presents his research at national and international academic conferences. Jae-Hwa Shin, Ph.D., Mph., is associate professor in the School of Mass Communication and Journalism at the University of Southern Mississippi. Dr. Shin is widely recognised as a prolific researcher in the field of public relations and has actively participated in the emerging development of public relations theory. She co-authored Public Relations Today: Managing Conflict and Competition, a text that incorporates her research, teaching, and professional experience. In addition, she has published her research in peer-reviewed journals such as Public Relations Review, Journalism & Mass Communication Quarterly, Science Communication Journal, and Journal of Communication in Health Care. Dr. Shin is an active presenter at national and international conferences such as those sponsored by the International Communication Association, National Communication Association, and Association for Education in Journalism and Mass Communication.
