Public relations books

3749 books were found.

Public Relations: Critical Concepts in Media and Cultural Studies

Public Relations: Critical Concepts in Media and Cultural...
Author: Robert L Heath ISBN: 9780415525510 Format: Hardback	$683.00
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Health Communication and Mass Media: An Integrated Approach to Policy and Practice

Health Communication and Mass Media: An Integrated Approach...
Author: Rukhsana Ahmed , Benjamin R. Bates ISBN: 9781409447139 Format: Hardback	$284.00
In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing... Read More >>

Facebook, Twitter und Co. in Hotellerie und Gastronomie: Ein Handbuch für Praktiker

Facebook, Twitter und Co. in Hotellerie und Gastronomie:...
Author: Thomas Hinterholzer ISBN: 9783642379536 Format: Paperback	$118.77
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THINK Public Relations: Pearson New International Edition

THINK Public Relations: Pearson New International Edition...
Author: Dennis Wilcox , Glen Cameron ISBN: 9781292025285 Format: Paperback	$181.10
THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations... Read More >>

Public Relations

Public Relations
Author: Robert Heath ISBN: 9780415525497 Format: Mixed media product	$2625.00
A new title in the Routledge Major Works series, Critical Concepts in Media and Cultural Studies, this is a four-volume... Read More >>

Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets

Handbook of Social Media Management: Value Chain and...
Author: Mike Friedrichsen , Wolfgang Mühl-Benninghaus ISBN: 9783642288968 Format: Hardback	$580.77
At the same time, social media has become a vibrant field of research for media economists and media management... Read More >>

Markenexzellenz im innovativen Mittelstand: Grundsätze, Arbeitsmethoden, Beispiele - ein Leitfaden für Praktiker

Markenexzellenz im innovativen Mittelstand: Grundsätze,...
Author: Michael Casagranda , Michael Dünser ISBN: 9783658023188 Format: Hardback	$131.97
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Voice: How to Share Your Message, Your Products, and Your Business with the World!

Voice: How to Share Your Message, Your Products, and...
Author: Kristen White ISBN: 9781935723912 Format: Paperback	$52.67
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Health and Medical Public Relations

Health and Medical Public Relations
Author: Myc Riggulsford , Myc Riggulsford ISBN: 9780415613316 Format: Paperback	$90.99
This book is about how and why information about health and medical science is communicated to target audiences... Read More >>

Konzeption von Kommunikation: Theorie und Praxis des strategischen Kommunikationsmanagements

Konzeption von Kommunikation: Theorie und Praxis des...
Author: Klaus Merten ISBN: 9783658014667 Format: Paperback	$211.17
Die jeweils getroffene konzeptionelle Entscheidung auf der Ebene der Situationsanalyse, der Strategie, der... Read More >>

Publizistik: Beiträge zur Kommunikations- und Medienforschung

Publizistik: Beiträge zur Kommunikations- und Medienforschung...
Author: Klaus Beck , Christiane Eilders ISBN: 9783658017255 Format: Paperback	$158.37
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Public Relations and Communication Management: Current Trends and Emerging Topics

Public Relations and Communication Management: Current...
Author: Krishnamurthy Sriramesh , Ansgar Zerfass ISBN: 9780415630900 Format: Paperback	$114.00
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Public Relations and Communication Management: Current Trends and Emerging Topics

Public Relations and Communication Management: Current...
Author: Krishnamurthy Sriramesh , Ansgar Zerfass ISBN: 9780415630894 Format: Hardback	$378.00
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing & PR: How to Use Social Media,...
Author: David Meerman Scott ISBN: 9781118711071 Format: Electronic book text	$42.21
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing,... Read More >>

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing & PR: How to Use Social Media,...
Author: David Meerman Scott ISBN: 9781118711200 Format: Electronic book text	$42.21
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing,... Read More >>

Introduction to Public Relations

Introduction to Public Relations
Author: Sue Wolstenholme ISBN: 9780273750987 Format: Paperback	$175.92
Introduction to Public Relations provides an overview of PR from a global and critical perspective. The philosophy... Read More >>

Hacked about: How to Make Press Interviews and Presentations Productive for Business

Hacked about: How to Make Press Interviews and Presentations...
Author: Mr Guy Clapperton (Freelance Business Technology and Media Journalist) ISBN: 9781908693129 Format: Paperback	$39.57
Do you find talking to the press stressful and unproductive? Are you aware that this should be free publicity for... Read More >>

Relevance of International Experience in a Globalized World

Relevance of International Experience in a Globalized...
Author: Lutz Sommer ISBN: 9783848703708 Format: Paperback	$84.48
"Diese Untersuchung basiert auf vier Studien, welche die internationalen Erfahrungen als Einflussfaktor bei Entscheidungsprozessen... Read More >>

Women in Public Relations: How Gender Influences Practice

Women in Public Relations: How Gender Influences Practice...
Author: Larissa A. Grunig , Linda Childers Hon ISBN: 9780415653282 Format: Paperback	$101.00
This landmark book presents a comprehensive examination of the status of women in public relations and proposes... Read More >>

Public Relations in Britain: A History of Professional Practice in the Twentieth Century

Public Relations in Britain: A History of Professional...
Author: Jacquie L'Etang ISBN: 9780415651196 Format: Paperback	$101.00
In this book the author asks a big question: how did public relations develop in Britain and why? The question is... Read More >>

Trust and Governance Institutions: Asian Experiences

Trust and Governance Institutions: Asian Experiences...
Author: Milan Tung-Wen Sun , Clay G. Wescott ISBN: 9781617359477 Format: Paperback	$146.89
This book explores trust in government from a variety of perspectives in the Asian region. The book is divided into... Read More >>

Trust and Governance Institutions: Asian Experiences

Trust and Governance Institutions: Asian Experiences...
Author: Milan Tung-Wen Sun , Clay G. Wescott ISBN: 9781617359484 Format: Hardback	$263.31
This book explores trust in government from a variety of perspectives in the Asian region. The book is divided into... Read More >>

Health and Medical Public Relations

Health and Medical Public Relations
Author: Myc Riggulsford , Myc Riggulsford ISBN: 9780415613309 Format: Hardback	$284.00
This book is about how and why information about health and medical science is communicated to target audiences... Read More >>

The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan

The Dominant Influence of Marketing in the 21st Century:...
Author: P. Kitchen ISBN: 9780230296831 Format: Hardback	$145.17
Marketing has become the dominant connecting mode of expression between business and non-business organisations... Read More >>

Developing the Public Relations Campaign

Developing the Public Relations Campaign
Author: Randy Bobbitt , Ruth Sullivan ISBN: 9780205066728 Format: Paperback	$475.17
A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public... Read More >>

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