Public relations books

The Public Information Specialist Passbook (R) prepares you for your test by allowing you to take practice exams...  Read More >>

This study investigates the relationships between corporate foresight and management decision-making processes in...  Read More >>

How to Make Boards Work offers a unique view of the thinking and doing of governance. The outside-in perspective...  Read More >>

This book summarizes the research findings from the relatively new domain of study called organizational perception...  Read More >>

Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It...  Read More >>

In what ways have social movements attracted the attention of the mass media since the sixties? How have activists...  Read More >>

The reputation of an organisation influences who we buy from, work for, supply to and invest in. In today's complex...  Read More >>

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Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical...  Read More >>

Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed...  Read More >>

Safeguarding Intangible Assets provides strategies for preserving and enhancing a company s intangible assets...  Read More >>

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Corporate Reputation Decodedis the first book of its kind that traces the journey of Indian companies in building...  Read More >>

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic...  Read More >>

Internet, Social Media und der Wettbewerb um Aufmerksamkeit: Diese Entwicklungen stellen die Unternehmenskommunikation...  Read More >>

Drawing on the experience of leading international Twitter researchers from a variety of disciplines and contexts,...  Read More >>

International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing...  Read More >>

An overview at the start of each module to guide teaching and learning. Plenty of relevant case studies to help...  Read More >>

An overview at the start of each module to guide teaching and learning. Plenty of relevant case studies to help...  Read More >>

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At a time when rapid changes in communications technology are having a major impact on the way businesses choose...  Read More >>

The history of public relations has long been presented in a corporatist Anglo-American framework. The National...  Read More >>

In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies...  Read More >>

In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology but what are...  Read More >>

The relationship between media and the organizations they cover has changed dramatically in the last few decades,...  Read More >>