Public relations books

3749 books were found.

Marketing Planning Guide, Third Edition

Marketing Planning Guide, Third Edition
Author: Bruce Wrenn, Ph.D. (Andrews University, USA) , Phylis M Mansfield ISBN: 9781306970907 Format: Electronic book text	$356.40
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Eventmanagement

Eventmanagement
Author: Hermann-Josef Kiel ISBN: 9781322105451 Format: Electronic book text	$139.34
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Glass Jaw

Glass Jaw
Author: Eric Dezenhall ISBN: 9781322193274 Format: Electronic book text	$213.84
In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an Art of... Read More >>

Reputation Risk Handbook

Reputation Risk Handbook
Author: Andrea Bonime-Blanc ISBN: 9781322167992 Format: Electronic book text	$237.60
The Reputation Risk Handbook provides a clear framework to identify, manage and resolve reputation risk. Read More >>

Middle Eastern and African Perspectives on the Development of Public Relations

Middle Eastern and African Perspectives on the Development...
Author: Tom Watson ISBN: 9781322246307 Format: Electronic book text	$178.20
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Convention Center Follies

Convention Center Follies
Author: Heywood T Sanders ISBN: 9781322513355 Format: Electronic book text	$158.27
Written by one of the nation's foremost urban development experts, Convention Center Follies exposes the inner... Read More >>

(Peculiar) Economics of NCAA Basketball

(Peculiar) Economics of NCAA Basketball
Author: Todd A McFall ISBN: 9781322295947 Format: Electronic book text	$277.20
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Crisis Communication

Crisis Communication
Author: Alan Jay Zaremba ISBN: 9781322509358 Format: Electronic book text	$554.40
Crises happen, and when they do organizations must be prepared to communicate effectively with their internal and... Read More >>

Little Book of Big PR

Little Book of Big PR
Author: Jennefer Witter ISBN: 9781322158365 Format: Electronic book text	$26.27
Any size business can benefit from public relations. You can gain attention for your own small business and help... Read More >>

Political Reputation Management

Political Reputation Management
Author: Christian Schnee (University of Worcester, UK) ISBN: 9781322506227 Format: Electronic book text	$459.36
It is widely assumed that a competitive political environment of public distrust and critical media forces political... Read More >>

Public Relations in the Nonprofit Sector: Theory and Practice

Public Relations in the Nonprofit Sector: Theory and...
Author: Richard D Waters (University of San Francisco, USA) , Richard D Waters (University of San Francisco, USA) ISBN: 9781322434759 Format: Electronic book text	$396.00
Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships... Read More >>

Latin American and Caribbean Perspectives on the Development of Public Relations

Latin American and Caribbean Perspectives on the Development...
Author: Tom Watson , Tom Watson ISBN: 9781322457680 Format: Electronic book text	$178.20
The history of public relations has long been presented in a corporatist Anglo-American framework. The National... Read More >>

What's Your Business?

What's Your Business?
Author: Claire T Tomlins, Dr ISBN: 9781322433042 Format: Electronic book text	$343.07
What s Your Business? offers a comprehensive pathway through corporate design, clarifying the relationship between... Read More >>

Organizational Reputation in the Public Sector

Organizational Reputation in the Public Sector
Author: Arild Waeraas (Norwegian University of Life Sciences, Norway) , Moshe Maor (Hebrew University, Israel) ISBN: 9781322240701 Format: Electronic book text	$330.00
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Routledge Handbook of Strategic Communication

Routledge Handbook of Strategic Communication
Author: Derina Holtzhausen (Oklahoma State University, USA) , Ansgar Zerfass (University of Leipzig, Germany) ISBN: 9781322326696 Format: Electronic book text	$541.20
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Designing Dixie

Designing Dixie
Author: Reiko Hillyer ISBN: 9781322221335 Format: Electronic book text	$178.20
Although many white southerners chose to memorialize the Lost Cause in the aftermath of the Civil War, boosters,... Read More >>

Corporate Communication

Corporate Communication
Author: Klement Podnar (University of Ljubljana, Slovenia) ISBN: 9781322314877 Format: Electronic book text	$422.40
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and... Read More >>

Financial Public Relations

Financial Public Relations
Author: Pat Bowman , Pat Bowman ISBN: 9781322465876 Format: Electronic book text	$231.11
Public relations consultants, specialist or general, have increasingly found that their corporate chiefs expect... Read More >>

The New Brand Spirit: How Communicating Sustainability...
Author: Christian Conrad , Marjorie Ellis Thompson ISBN: 9780566092442 Format: Hardback	$284.00
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Public Relations As Activism: Postmodern Approaches to Theory & Practice

Public Relations As Activism: Postmodern Approaches...
Author: Derina R. Holtzhausen ISBN: 9780415743815 Format: Paperback	$114.00
This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory... Read More >>

Reputation Management

Reputation Management
Author: Sabrina Helm , Kerstin Liehr-Gobbers ISBN: 9783642270741 Format: Paperback	$145.17
Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer... Read More >>

Twitter and Society

Twitter and Society
Author: Katrin Weller , Axel Bruns ISBN: 9781433121692 Format: Paperback	$145.07
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Re-Making Communication at Work

Re-Making Communication at Work
Author: J. Sostrin , J Sostrin ISBN: 9781137337078 Format: Paperback	$92.40
Now known as the transmission model, this form of communication is still the foundation for academic courses in... Read More >>

Spinology: Transform Your Media Spin Into Business Gold

Spinology: Transform Your Media Spin Into Business Gold...
Author: Sherry Klinger , Wendy P Basil, PH D ISBN: 9780989615808 Format: Paperback	$50.03
Includes the breakthrough field of In-Depth Public Relations(TM) Our expanding media universe has opened up infinite... Read More >>

Handbook of Public Relations

Handbook of Public Relations
Author: Skinner , Mersham ISBN: 9780199058495 Format: Paperback	$157.95
This handbook has once again been extensively revised to reflect changes in the field of public relations. It examines... Read More >>

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