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OverviewCrises happen, and when they do organizations must be prepared to communicate effectively with their internal and external stakeholders, and with the public. Today, crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and external communication, which requires proactive as well as reactive planning..This innovative text adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis..It prepares students by: .--providing a theoretical framework for understanding crisis communication.--examining the recommendations of academics and practitioners.--reviewing cases that required effective communication during crises.--describing the steps and stages for communication planning..Crisis Communication is designed for upper undergraduate students and does not require familiarity with relevant theory. Each chapter includes Chapter Objectives, Case Study, Practitioner Perspective, and Exercises, and an online Instructor's Manual is available to adopters Full Product DetailsAuthor: Alan Jay ZarembaPublisher: Routledge Imprint: Routledge ISBN: 9781322509358ISBN 10: 1322509352 Pages: 256 Publication Date: 01 January 2014 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: Available To Order ![]() We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |