Public relations books

Studienarbeit aus dem Jahr 2003 im Fachbereich Politik - Politische Theorie und Ideengeschichte, Note: 2,0, Universitat...  Read More >>

To stay competitive, firms need to build great products but they also need to lend these products to the uses and...  Read More >>

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Encyclopedia of Public Relations remains the sole reference source for any library serving patrons in business,...  Read More >>

Do you have a message, product or service that you believe in? Do you want to share it with the world, yet feel...  Read More >>

The onslaught of new technologies - from social media to smartphones - can be both a blessing and a curse for the...  Read More >>

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media...  Read More >>

The book addresses managerial attitudes regarding globalization and international business, often referred to as...  Read More >>

Studienarbeit aus dem Jahr 2006 im Fachbereich Geschichte Europa - Deutschland - Nachkriegszeit, Kalter Krieg, Note:...  Read More >>

The book addresses managerial attitudes regarding globalization and international business, often referred to as...  Read More >>

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's...  Read More >>

Strategische Kommunikation wird nicht nur als Organisationsfunktion (und damit als organisationale Auftragskommunikation)...  Read More >>

So you want to work in PR? Does the idea of glamorous parties, open bars 
and rubbing elbows with the rich and famous...  Read More >>

Wo ergänzt sie die Präsentation eines Unternehmens gegenüber seinen Zielgruppen?Der Kommunikationsberater und langjährige...  Read More >>

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"In a crowded world you need to be seen! Schmingling - The Art of Being Well-Connected Through Blatant Self-Promotion...  Read More >>

Die Autorin untersucht PR und Unternehmenskommunikation unter dem Aspekt von Glaubwürdigkeit, Vertrauen und Legitimation...  Read More >>

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2018 updated 4th edition, a public relations, social media, and digital marketing field guide with 32 chapters,...  Read More >>

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Imagine receiving a mysterious invitation from Charlie Chaplin, doing jigsaw puzzles with Marilyn Monroe, having...  Read More >>

Kostenlos den Bekanntheitsgrad steigern und ein wohlwollendes Image aufbauen! In Zeiten knapper Werbebudgets suchen...  Read More >>

Examines how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor...  Read More >>

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