Public Relations in the Nonprofit Sector: Theory and Practice
Author:   Richard D Waters (University of San Francisco, USA) ,  Richard D Waters (University of San Francisco, USA)
Publisher:   Taylor and Francis
ISBN:  

9781322434759


Pages:   366
Publication Date:   01 January 2014
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Public Relations in the Nonprofit Sector: Theory and Practice


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Overview

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

Full Product Details

Author:   Richard D Waters (University of San Francisco, USA) ,  Richard D Waters (University of San Francisco, USA)
Publisher:   Taylor and Francis
Imprint:   Taylor and Francis
ISBN:  

9781322434759


ISBN 10:   1322434751
Pages:   366
Publication Date:   01 January 2014
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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