Public relations books

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook...  Read More >>

​Die politische Kommunikation in der repräsentativen Demokratie Deutschlands lässt sich als ein Kommunikationsnetzwerk...  Read More >>

If there is a person who can teach you how to define and create your personal brand, that person is master marketer...  Read More >>

Good public relations is a strategic imperative more important to competitive success than even advertising or marketing....  Read More >>

Do you want that radio interview or feature article? Have you worked hard to get featured on television? You want...  Read More >>

​Das Zusammenleben der Menschen hat sich verändert und erfordert entsprechende Verhaltensweisen. Der Autor liefert...  Read More >>

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com....  Read More >>

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media...  Read More >>

Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is...  Read More >>

Provides know-why as well know-how. Edward Bernays explains the underlying philosophy of public relations and the...  Read More >>

Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity...  Read More >>

 Read More >>

 Read More >>

Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active...  Read More >>

Guides students through cases and exercises that explore crisis communication and management in action, building...  Read More >>

Es untersucht die Auswirkungen der Digitalisierung auf die Medienbranche und den mit ihr verbundenen Wandel journalistischer...  Read More >>

'Public Relations' is an introduction to one of the most exciting and fast-paced media industries. Both the practice...  Read More >>

Permission Granted! Cure Your Invisibility... Step into the Spotlight and Share Your Message with the World. Communication...  Read More >>

 Read More >>

A powerful call to action, Wharton professor Peter Fader's book, Customer Centricity, upends some of our most fundamental...  Read More >>

A powerful call to action, Wharton professor Peter Fader's book, Customer Centricity, upends some of our most fundamental...  Read More >>

What role do independent institutional investors play in the corporate governance of listed German companies? The...  Read More >>

 Read More >>

Apply best practice in PR and communication to local government or public services with this practical and accessible...  Read More >>

 Read More >>