Applied Crisis Communication and Crisis Management: Cases and Exercises

Author:   Timothy Coombs
Publisher:   SAGE Publications Inc
ISBN:  

9781452217802


Pages:   256
Publication Date:   23 July 2013
Format:   Paperback
Availability:   In stock   Availability explained
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Applied Crisis Communication and Crisis Management: Cases and Exercises


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Overview

Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, this practical book includes a wide range of cases that explore crisis communication and management in action. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters

Full Product Details

Author:   Timothy Coombs
Publisher:   SAGE Publications Inc
Imprint:   SAGE Publications Inc
Dimensions:   Width: 17.70cm , Height: 1.50cm , Length: 25.40cm
Weight:   0.490kg
ISBN:  

9781452217802


ISBN 10:   1452217807
Pages:   256
Publication Date:   23 July 2013
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

1. A Short Introduction to the Case Study Method 2. Crisis Capsules 3. Pampers and Dry Max Chemical Burn Rumor 4. Hershey, Cocoa, and Child Slavery/Labor Abuse 5. Cadbury Salmonella Recall 6. Peanut Butter Paste Recall of 2009 7. Tetra Pak, Nestle and ITX 8. Nestlé and Greenpeace Disagree over Palm Oil Sourcing 9. Carrefour, China, and the Olympic Torch Relay 10. Sparboe Farms and McDonald’s Part Company over Animal Cruelty 11. BP Texas City Explosion 12. Sigg and BPA 13. West Pharmaceutical Services’ Dust Explosion 14. Jensen Farm, Listeria, and Cantaloupe 15. Chick-fil-A and the Dangers of Social Issues 16. The Bhopal Tragedy 17. Odwalla and E. Coli 18. ValuJet Flight 592 and the End of a Brand 19. Greenpeace Pressures H&M to Detox the Garment Industry

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Author Information

W. Timothy Coombs (PhD Purdue University in Public Affairs and Issues Management) is the George T and Glady H Abell Professor in Liberal Arts in Department of Communication at Texas A&M University.  His primary areas of research are crisis communication and CSR including the award-winning book Ongoing Crisis Communication. He is the current editor for Corporation Communication:  An International Journal.  His research has appeared in Management Communication Quarterly, Public Relations Review, Corporate Reputation Review, Journal of Public Relations Research, Journal of Communication Management, Business Horizons, and the Journal of Business Communication.

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