Public relations books

3840 books were found.

Managing Public Relations: Methods and Tools

Managing Public Relations: Methods and Tools
Author: Smudde ISBN: 9780199985173 Format: Paperback	$189.95
Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance... Read More >>

Journalismus Und Public Relations: Theoriegeschichte Zweier Weltgesellschaftlicher Errungenschaften

Journalismus Und Public Relations: Theoriegeschichte...
Author: Manfred Ruhl ISBN: 9781322171586 Format: Electronic book text	$79.17
?Fur eine Theoriegeschichte des Journalismus und der Public Relations sind wegweisende Uberlegungen bei Aristoteles,... Read More >>

City Branding and New Media

City Branding and New Media
Author: Maria Cristina Paganoni ISBN: 9781322593371 Format: Electronic book text	$178.20
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Chartered Public Relations

Chartered Public Relations
Author: Stephen Waddington ISBN: 9781322870809 Format: Electronic book text	$329.97
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Public Relations Firm

Public Relations Firm
Author: Stacey Smith ISBN: 9781322607276 Format: Electronic book text	$264.00
The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders... Read More >>

Badass: Making Users Awesome

Badass: Making Users Awesome
Author: Kathy Sierra , Bert Bates ISBN: 9781322871318 Format: Electronic book text	$68.61
Imagine you're in a game with one objective: a bestselling product or service. The rules? No marketing budget, no... Read More >>

PR 2.0

PR 2.0
Author: John Friedman, Ph.D. ISBN: 9781322573915 Format: Electronic book text	$237.60
If sustainability is central to your business strategy, then 21st century trends in corporate communications apply... Read More >>

Brand Psychology
Author: Jonathan Gabay ISBN: 9781336021099 Format: Electronic book text	$229.65
Why do we trust... Read More >>

Applied Public Relations

Applied Public Relations
Author: Kathy Brittain Richardson , Marcie Hinton (Murray State University, USA) ISBN: 9781336281783 Format: Electronic book text	$396.00
With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations... Read More >>

If the Press Calls, I'm Not In!: Dealing with the Media

If the Press Calls, I'm Not In!: Dealing with the Media...
Author: Peter Huijsman ISBN: 9781634489287 Format: Paperback	$47.39
Dealing with journalists is like driving a car and not knowing how the clutch and turn signal works. And while a... Read More >>

Kommunikation im Corporate Change: Maßstäbe für eine neue Managementpraxis

Kommunikation im Corporate Change: Maßstäbe für eine...
Author: Egbert Deekeling , Dirk Barghop ISBN: 9783834946485 Format: Paperback	$145.17
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Middle Eastern and African Perspectives on the Development of Public Relations: Other Voices

Middle Eastern and African Perspectives on the Development...
Author: T. Watson ISBN: 9781137404275 Format: Hardback	$116.41
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Reputation Capital: Building and Maintaining Trust in the 21st Century

Reputation Capital: Building and Maintaining Trust in...
Author: Joachim Klewes , Robert Wreschniok ISBN: 9783642424465 Format: Paperback	$145.17
This volume offers concrete strategies and management rules for investing in, earning and keeping reputation capital... Read More >>

Corporate Communication: A Marketing Viewpoint

Corporate Communication: A Marketing Viewpoint
Author: Klement Podnar ISBN: 9781138804722 Format: Paperback	$120.00
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Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal

Glass Jaw: A Manifesto for Defending Fragile Reputations...
Author: Eric Dezenhall ISBN: 9781455582976 Format: Hardback	$47.00
GLASS JAW is a manifesto in the vein of Art of War for an age where scandal can destroy a company's brand and reputation... Read More >>

Effective Publications Management

Effective Publications Management
Author: Cathy Connor Lips ISBN: 9781322481616 Format: Electronic book text	$79.07
Master the details of creating, contracting, and overseeing print materials, and make your communication projects--annual... Read More >>

Eine PR der nächsten Gesellschaft: Ambivalenzen einer Disziplin im Wandel

Eine PR der nächsten Gesellschaft: Ambivalenzen einer...
Author: Peter Winkler ISBN: 9783658051822 Format: Paperback	$98.30
Die Rede von einem umfassenden medialen und sozialen Wandel ist in der Online-PR aktuell weit verbreitet. Drei Fragestellungen... Read More >>

Reputation und Wahrnehmung: Wie Unternehmensreputation entsteht und wie sie sich beeinflussen lässt

Reputation und Wahrnehmung: Wie Unternehmensreputation...
Author: Alexander Fleischer ISBN: 9783658075842 Format: Paperback	$116.41
Ausgehend davon entwickelt er erstmals eine Reputationstypologie für Organisationen sowie ein Kommunikationsmodell... Read More >>

The Reputation Playbook: A winning formula to help CEOs protect corporate reputation in the digital economy

The Reputation Playbook: A winning formula to help CEOs...
Author: Jennifer Janson ISBN: 9780857193551 Format: Paperback	$35.99
Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe... Read More >>

The Smartass Marketer's Handbook: A Guide to B2B Marketing with Attitude

The Smartass Marketer's Handbook: A Guide to B2B Marketing...
Author: Carro Susan Ford ISBN: 9780692310335 Format: Paperback	$52.67
It's all about how to get stuff done. Learn from ideas for over a dozen categories of B2B marketing tactics. From... Read More >>

The Little Book of Big PR: 100+ Quick Tips to Get Your Business Noticed

The Little Book of Big PR: 100+ Quick Tips to Get Your...
Author: Jennefer Witter ISBN: 9780814436219 Format: Paperback	$22.99
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Issues and Crisis Management: Exploring Issues, Crises, Risk and Reputation

Issues and Crisis Management: Exploring Issues, Crises,...
Author: Tony Jaques (, Managing Director, Issue Outcomes Pty Ltd) ISBN: 9780195529081 Format: Paperback	$92.95
The intersection of issues and crises management with risk and reputation is one of the most dynamic and challenging... Read More >>

The Reputation Risk Handbook: Surviving and Thriving in the Age of Hyper-Transparency

The Reputation Risk Handbook: Surviving and Thriving...
Author: Andrea Bonime-Blanc ISBN: 9781910174302 Format: Paperback	$87.95
The Reputation Risk Handbook provides a clear framework to identify, manage and resolve reputation risk. It will... Read More >>

How to Get PR for your Startup: Traction

How to Get PR for your Startup: Traction
Author: Drew Hendricks , Murray Newlands ISBN: 9781503002456 Format: Paperback	$17.34
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Verkehrssicherheitskommunikation: Beiträge der empirischen Forschung zur strategischen Unfallprävention

Verkehrssicherheitskommunikation: Beiträge der empirischen...
Author: Christoph Klimmt , Marcus Maurer ISBN: 9783658011291 Format: Paperback	$142.29
Die Senkung der Anzahl von Verkehrsunfällen und Unfallopfern stellt eine zentrale Herausforderung dar, sowohl aus... Read More >>

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