Overview
Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
Full Product Details
Author: Jennefer Witter
Publisher: HarperCollins Focus
Imprint: Amacom
Edition: Special ed.
Dimensions:
Width: 12.70cm
, Height: 0.70cm
, Length: 17.80cm
Weight: 0.126kg
ISBN: 9780814436219
ISBN 10: 0814436218
Pages: 128
Publication Date: 03 October 2014
Recommended Age: 18 years
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
Public relations can be an intimidating concept to small business owners. Talking with the media, branding, networking...The Little Book of Big PR is here to help. --Small Business Computing .. .a small, easily affordable book that is a must-own for anyone in the nonprofit/social benefit sector. -- ChicagoNow .. .an excellent introduction to public relations. It provides a great overview coupled with insight from an experienced professional. --Small Biz Trends Smart little book when you're thinking about branding or building your business. --Blue Heron Journal This is the best book on personal branding I have read. -- Tap Dancing Spiders .. .gives a brief but helpful overview of key aspects of public relations, and the tips are numerous and practical. --Leading Business Books Deceptively simple, this book packs a huge punch when it comes to understanding the world of PR. Entrepreneurs...would particularly benefit from Witter's words of wisdom. --The Secrets of Success
.. .a small, easily affordable book that is a must-own for anyone in the nonprofit/social benefit sector. -- ChicagoNow
.. .gives a brief but helpful overview of key aspects of public relations, and the tips are numerous and practical. -- Leading Business Books
Smart little book when you're thinking about branding or building your business. --Blue Heron Journal
Author Information
Jennefer Witter is the CEO and founder of The Boreland Group Inc. (www.theborelandgroup.com), a boutique public relations agency headquartered in New York City with a presence in the Washington, D.C. metropolitan area. A 30+-year PR veteran, Jennefer was ranked as one of the top ten black CEOs and entrepreneurs in the nation by MadameNoire magazine in 2013.
