Public relations books

3749 books were found.

Reputation Capital: Building and Maintaining Trust in the 21st Century

Reputation Capital: Building and Maintaining Trust in...
Author: Joachim Klewes , Robert Wreschniok ISBN: 9783642424465 Format: Paperback	$145.17
This volume offers concrete strategies and management rules for investing in, earning and keeping reputation capital... Read More >>

Corporate Communication: A Marketing Viewpoint

Corporate Communication: A Marketing Viewpoint
Author: Klement Podnar ISBN: 9781138804722 Format: Paperback	$116.00
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and... Read More >>

Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal

Glass Jaw: A Manifesto for Defending Fragile Reputations...
Author: Eric Dezenhall ISBN: 9781455582976 Format: Hardback	$47.00
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Effective Publications Management

Effective Publications Management
Author: Cathy Connor Lips ISBN: 9781322481616 Format: Electronic book text	$79.07
Master the details of creating, contracting, and overseeing print materials, and make your communication projects--annual... Read More >>

Eine PR der nächsten Gesellschaft: Ambivalenzen einer Disziplin im Wandel

Eine PR der nächsten Gesellschaft: Ambivalenzen einer...
Author: Peter Winkler ISBN: 9783658051822 Format: Paperback	$98.30
Die Rede von einem umfassenden medialen und sozialen Wandel ist in der Online-PR aktuell weit verbreitet. Drei Fragestellungen... Read More >>

Reputation und Wahrnehmung: Wie Unternehmensreputation entsteht und wie sie sich beeinflussen lässt

Reputation und Wahrnehmung: Wie Unternehmensreputation...
Author: Alexander Fleischer ISBN: 9783658075842 Format: Paperback	$158.37
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The Reputation Playbook: A winning formula to help CEOs protect corporate reputation in the digital economy

The Reputation Playbook: A winning formula to help CEOs...
Author: Jennifer Janson ISBN: 9780857193551 Format: Paperback	$39.99
Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe... Read More >>

The Smartass Marketer's Handbook: A Guide to B2B Marketing with Attitude

The Smartass Marketer's Handbook: A Guide to B2B Marketing...
Author: Carro Susan Ford ISBN: 9780692310335 Format: Paperback	$52.67
It's all about how to get stuff done. Learn from ideas for over a dozen categories of B2B marketing tactics. From... Read More >>

The Little Book of Big PR: 100+ Quick Tips to Get Your Business Noticed

The Little Book of Big PR: 100+ Quick Tips to Get Your...
Author: Jennefer Witter ISBN: 9780814436219 Format: Paperback	$22.99
Every business can benefit from public relations. Arm yourself with the same tactics the pros use! Read More >>

Issues and Crisis Management: Exploring Issues, Crises, Risk and Reputation

Issues and Crisis Management: Exploring Issues, Crises,...
Author: Tony Jaques (, Managing Director, Issue Outcomes Pty Ltd) ISBN: 9780195529081 Format: Paperback	$92.95
The intersection of issues and crises management with risk and reputation is one of the most dynamic and challenging... Read More >>

The Reputation Risk Handbook: Surviving and Thriving in the Age of Hyper-Transparency

The Reputation Risk Handbook: Surviving and Thriving...
Author: Andrea Bonime-Blanc ISBN: 9781910174302 Format: Paperback	$85.36
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How to Get PR for your Startup: Traction

How to Get PR for your Startup: Traction
Author: Drew Hendricks , Murray Newlands ISBN: 9781503002456 Format: Paperback	$17.34
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Power, Diversity and Public Relations

Power, Diversity and Public Relations
Author: Lee Edwards (University of Leeds, UK) ISBN: 9780415811958 Format: Hardback	$305.00
Drawing on theoretical perspectives including Bourdieu's work, the sociology of the professions, identity and postcolonial... Read More >>

Verkehrssicherheitskommunikation: Beiträge der empirischen Forschung zur strategischen Unfallprävention

Verkehrssicherheitskommunikation: Beiträge der empirischen...
Author: Christoph Klimmt , Marcus Maurer ISBN: 9783658011291 Format: Paperback	$184.77
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An Honest Day's Work: True Tales of a Life in PR

An Honest Day's Work: True Tales of a Life in PR
Author: Chris Atkins ISBN: 9780990781516 Format: Paperback	$31.65
An Honest Day's Work chronicles the career of Chris Atkins, who had a ringside seat to the frequently perilous... Read More >>

How to become an honest con artist: The Personal Branding Guide

How to become an honest con artist: The Personal Branding...
Author: Raul Daniel Gomez Salvador , Jenifer Anne Queen ISBN: 9781502849663 Format: Paperback	$14.52
Who are you? It's an open, direct and simple (also rude) question. The truth is this is the question that everyone... Read More >>

Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention

Beginner's Guide to Writing Powerful Press Releases:...
Author: Mickie Kennedy ISBN: 9781502812360 Format: Paperback	$26.37
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The Reputation Playbook: A Winning Formula to Help Ceos Protect Corporate Reputation in the Digital Economy

The Reputation Playbook: A Winning Formula to Help Ceos...
Author: Jennifer Janson ISBN: 9780857194527 Format: Hardback	$123.97
Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe... Read More >>

Journalismus und Public Relations: Theoriegeschichte zweier weltgesellschaftlicher Errungenschaften

Journalismus und Public Relations: Theoriegeschichte...
Author: Manfred Rühl ISBN: 9783658065331 Format: Paperback	$131.97
Für eine Theoriegeschichte des Journalismus und der Public Relations sind wegweisende Überlegungen bei Aristoteles,... Read More >>

What Did Jesus Drive?: Crisis PR in Cars, Computers and Christianity

What Did Jesus Drive?: Crisis PR in Cars, Computers...
Author: Jason H Vines ISBN: 9781502537508 Format: Paperback	$50.03
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Political Marketing in the United States

Political Marketing in the United States
Author: Jennifer Lees-Marshment (University of Dundee, UK) , Brian Conley ISBN: 9780415632850 Format: Hardback	$284.00
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools,... Read More >>

Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase

Shoppernomics: How to Shorten and Focus the Shoppers'...
Author: Roddy Mullin , Colin Harper ISBN: 9781472424853 Format: Hardback	$284.00
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Political Marketing in the United States

Political Marketing in the United States
Author: Jennifer Lees-Marshment (University of Dundee, UK) , Brian Conley ISBN: 9780415632867 Format: Paperback	$101.00
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools,... Read More >>

Engineering Geology for Society and Territory - Volume 7: Education, Professional Ethics and Public Recognition of Engineering Geology

Engineering Geology for Society and Territory - Volume...
Author: Giorgio Lollino , Massimo Arattano ISBN: 9783319093024 Format: Hardback	$448.77
This book is one out of 8 IAEG XII Congress volumes and deals with education and the professional ethics, which... Read More >>

Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs

Tourism Management, Marketing, and Development: Volume...
Author: M. Mariani , R. Baggio ISBN: 9781349474714 Format: Paperback	$290.37
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