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"PR Works! is a guide for small business owners who are looking to put together a PR strategy that combines the... Read More >>
Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful... Read More >>
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Winner of the 2014 NCA PRIDE Book Award Why are some voices louder in public debates than others? And why can’t... Read More >>
In this work, the authors investigate the role, status and influence of Personnel or Human Resource directors. They... Read More >>
"The second edition of Crisis Communications: A Practice Approach offers the same guide to the theory and practice... Read More >>
Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the... Read More >>
Instanz der Aufklärung, Bühne der Eitelkeiten, Standort der Marktschreier, Sammelplatz der Schwarmintelligenz –... Read More >>
An inside look at the demise of traditional industry and the roles that trust, truth and transparency play in modern... Read More >>
This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even... Read More >>
"Are you sick and tired of bad customer service? We all are! Do you feel customer service is becoming a dying art?... Read More >>
Darüber hinaus schildern sie die Besonderheiten bei der Verschriftlichung von Verhaltensregeln in Form eines Code... Read More >>
Are you starting a New Business? Don't know quite where to begin? The Networking guide will provide answers and... Read More >>
This book examines Corporate Social Responsibility (CSR) in a particular challenging context. Casino gaming, originally... Read More >>