Public relations books

3749 books were found.

American Spin

American Spin

Author: Patricia Vaccarino
ISBN: 9780996349406
Format: Paperback
$30.25

"Spin is everywhere and is a central fact of 21st century life. We all know ""Spin"" is a special slant, point of...  Read More >>

Theorien des PR-Managements: Geschichte - Basiswissenschaften - Wirkungsdimensionen

Theorien des PR-Managements: Geschichte - Basiswissenschaften...

Author: Jan Lies
ISBN: 9783658069964
Format: Hardback
$105.57

Dabei löst er den scheinbaren Widerspruch zwischen den betriebswirtschaftlich-funktionalistischen Theorien auf der...  Read More >>

Corporate Branding: Areas, arenas and approaches

Corporate Branding: Areas, arenas and approaches

Author: T C Melewar ,  S F Syed Alwi
ISBN: 9780415721110
Format: Hardback
$305.00

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Digital Business Discourse

Digital Business Discourse

Author: E. Darics
ISBN: 9781137405562
Format: Hardback
$145.17

This book provides a timely and comprehensive snapshot of the current digital communication practices of today's...  Read More >>

Corporate Branding: Areas, arenas and approaches

Corporate Branding: Areas, arenas and approaches

Author: T C Melewar ,  S F Syed Alwi
ISBN: 9780415721127
Format: Paperback
$114.00

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Corporate Storytelling: Theorie und Empirie narrativer Public Relations in der Unternehmenskommunikation

Corporate Storytelling: Theorie und Empirie narrativer...

Author: Florian Krüger
ISBN: 9783658096724
Format: Paperback
$131.97

Dabei analysiert und diskutiert er „Storytelling“ als narrativen Kommunikationsmodus, der Mitteilungen in narrativer...  Read More >>

Money Mouth

Money Mouth

Author: MR Nishant K Baxi
ISBN: 9781512330175
Format: Paperback
$19.80

Here is what you will learn inside this guide.... How To Choose A Winning Topic Design a Sure-Fire Strategy For...  Read More >>

The PR Plan: Own your Own Brand

The PR Plan: Own your Own Brand

Author: Rbr Pr Agency ,  Leon Carbon
ISBN: 9780692403754
Format: Paperback
$52.77

Humes experienced a series of events that would change her life forever, the only thing that she could do is embrace...  Read More >>

Publicity Action Plan Workbook: A Comprehensive Step-by-Step Workbook to Create a Complete Publicity Plan to Grow Your Business

Publicity Action Plan Workbook: A Comprehensive Step-by-Step...

Author: Beth Caldwell (Caldwell Management Associates Massachusetts USA)
ISBN: 9781507757932
Format: Paperback
$155.76

A Must Have Resource For All Businesses and Organizations.Everything you need to launch a publicity plan from beginning...  Read More >>

Applied Public Relations: Cases in Stakeholder Management

Applied Public Relations: Cases in Stakeholder Management...

Author: Kathy Brittain Richardson ,  Marcie Hinton
ISBN: 9780415526586
Format: Hardback
$326.00

Presents readers with the opportunity to observe and analyze how contemporary businesses and organizations interact...  Read More >>

Western European Perspectives on the Development of Public Relations: Other Voices

Western European Perspectives on the Development of...

Author: T. Watson
ISBN: 9781137427496
Format: Hardback
$145.17

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Careers in Public Relations

Careers in Public Relations

Author: Institute for Career Research
ISBN: 9781511995481
Format: Paperback
$27.72

PUBLIC RELATIONS PROFESSIONALS ARE image makers. They painstakingly craft the way the public views businesses, organizations,...  Read More >>

When Digital Becomes Human: The Transformation of Customer Relationships

When Digital Becomes Human: The Transformation of Customer...

Author: Steven Van Belleghem
ISBN: 9780749473235
Format: Paperback
$69.84

Combine the benefits of digital opportunity and service with human experience to add 'heart' to the digital...  Read More >>

Applied Public Relations: Cases in Stakeholder Management

Applied Public Relations: Cases in Stakeholder Management...

Author: Kathy Brittain Richardson ,  Marcie Hinton
ISBN: 9780415526593
Format: Paperback
$152.00

Presents readers with the opportunity to observe and analyze how contemporary businesses and organizations interact...  Read More >>

Lobbying für erneuerbare Energien: Das Public-Affairs-Management von Wirtschaftsverbänden während der Gesetzgebung

Lobbying für erneuerbare Energien: Das Public-Affairs-Management...

Author: Alexandra Seibt
ISBN: 9783658092580
Format: Paperback
$158.37

Verbände nutzen hierbei – wie Protestgruppen und NGOs – die Öffentlichkeit, um über die externe Kommunikation Aufmerksamkeit...  Read More >>

Praxis des PR-Managements: Strategien - Instrumente - Anwendung

Praxis des PR-Managements: Strategien - Instrumente...

Author: Jan Lies
ISBN: 9783658069124
Format: Hardback
$98.30

Der Leser dieses Buches erhält nicht nur einen Überblick über PR-Begriffe, PR-Instrumente (Medienarbeit, Krisenkommunikation,...  Read More >>

Public Relations as Relationship Management: A Relational Approach to the Study and Practice of Public Relations

Public Relations as Relationship Management: A Relational...

Author: Eyun- Jung Ki ,  Jeong-Nam Kim
ISBN: 9781317516347
Format: Electronic book text
$158.27

This volume addresses the need for a framework for understanding public relations and the potential impact of organization-public...  Read More >>

Social Media Rules of Engagement: Why Your Online Narrative is the Best Weapon During a Crisis

Social Media Rules of Engagement: Why Your Online Narrative...

Author: Nicole Matejic
ISBN: 9780730322276
Format: Electronic book text
$42.21

Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the...  Read More >>

Kommunikation von Unternehmenswerten: Modell, Konzept und Praxisbeispiel Bayer AG

Kommunikation von Unternehmenswerten: Modell, Konzept...

Author: Katharina Janke
ISBN: 9783658087982
Format: Paperback
$197.97

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Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns

Strategic Public Relations Management: Planning and...

Author: Erica Weintraub Austin (Washington State University) ,  Bruce E. Pinkleton (Washington State University)
ISBN: 9780415517683
Format: Hardback
$504.00

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations...  Read More >>

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