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"Spin is everywhere and is a central fact of 21st century life. We all know ""Spin"" is a special slant, point of... Read More >>
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Dabei löst er den scheinbaren Widerspruch zwischen den betriebswirtschaftlich-funktionalistischen Theorien auf der... Read More >>
This book provides a timely and comprehensive snapshot of the current digital communication practices of today's... Read More >>
Dabei analysiert und diskutiert er „Storytelling“ als narrativen Kommunikationsmodus, der Mitteilungen in narrativer... Read More >>
Here is what you will learn inside this guide.... How To Choose A Winning Topic Design a Sure-Fire Strategy For... Read More >>
Humes experienced a series of events that would change her life forever, the only thing that she could do is embrace... Read More >>
A Must Have Resource For All Businesses and Organizations.Everything you need to launch a publicity plan from beginning... Read More >>
Presents readers with the opportunity to observe and analyze how contemporary businesses and organizations interact... Read More >>
PUBLIC RELATIONS PROFESSIONALS ARE image makers. They painstakingly craft the way the public views businesses, organizations,... Read More >>
Combine the benefits of digital opportunity and service with human experience to add 'heart' to the digital... Read More >>
Verbände nutzen hierbei – wie Protestgruppen und NGOs – die Öffentlichkeit, um über die externe Kommunikation Aufmerksamkeit... Read More >>
Der Leser dieses Buches erhält nicht nur einen Überblick über PR-Begriffe, PR-Instrumente (Medienarbeit, Krisenkommunikation,... Read More >>
This volume addresses the need for a framework for understanding public relations and the potential impact of organization-public... Read More >>
Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the... Read More >>
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations... Read More >>