Public relations books

3749 books were found.

Reputationsmanagement

Reputationsmanagement
Author: Christopher Runge ISBN: 9783658089580 Format: Electronic book text	$26.37
Anabel Ternes und Christopher Runge zeigen am Beispiel des Online-Handels, dass es sich auszahlt, in eine hohe Reputation... Read More >>

Online Political Communication

Online Political Communication
Author: Gianluca Giansante ISBN: 9783319176178 Format: Electronic book text	$211.17
This book provides research findings and practical information on online communication strategies in politics. Based... Read More >>

Recherchieren

Recherchieren
Author: Markus Kaiser ISBN: 9783658087210 Format: Electronic book text	$79.17
Dieses Buch verbindet auf bislang einmalige Weise die klassische Recherche mit Online-Recherche. Es bietet eine... Read More >>

Selected Essays on Corporate Reputation and Social Media; Collection of Empirical Evidence

Selected Essays on Corporate Reputation and Social Media;...
Author: ISBN: 9783658088378 Format: Electronic book text	$211.17
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Online-Kommunikation Von Organisationen; Strategisches Handeln Unter Komplexen Bedingungen

Online-Kommunikation Von Organisationen; Strategisches...
Author: Ole Keding ISBN: 9783658088651 Format: Electronic book text	$131.97
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The Routledge Handbook of Strategic Communication

The Routledge Handbook of Strategic Communication
Author: Derina Holtzhausen (Lamar University, USA) , Ansgar Zerfass (University of Leipzig, Germany and BI Norwegian Business School) ISBN: 9780415530019 Format: Hardback	$462.00
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication... Read More >>

Strategic Communication

Strategic Communication
Author: Robert L. Heath , Anne Gregory ISBN: 9781446275832 Format: Hardback	$1927.69
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Journalism and PR: News Media and Public Relations in the Digital Age

Journalism and PR: News Media and Public Relations in...
Author: John Lloyd (Axis Associates, Nelson, New Zealand) , Laura Toogood ISBN: 9781784530624 Format: Paperback	$39.99
Modern analysis of link between journalism and PR Read More >>

The Public Relations of Everything: The Ancient, Modern and Postmodern Dramatic History of an Idea

The Public Relations of Everything: The Ancient, Modern...
Author: Robert E. Brown (Salem State University, USA) ISBN: 9780415640459 Format: Hardback	$305.00
In the age of social media, everyone with a smart phone, Twitter and Facebook accounts, and the will and skill to... Read More >>

Public Relations Case Studies from Around the World

Public Relations Case Studies from Around the World...
Author: Judy VanSlyke Turk , Jean Valin ISBN: 9781433123474 Format: Hardback	$369.47
The case studies in this book, many of which have won national or international awards, represent an impressive... Read More >>

Organizational Reputation in the Public Sector

Organizational Reputation in the Public Sector
Author: Arild Wæraas , Moshe Maor ISBN: 9780415729772 Format: Hardback	$315.00
A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives... Read More >>

Corporate Communication: A Marketing Viewpoint

Corporate Communication: A Marketing Viewpoint
Author: Klement Podnar ISBN: 9781138804708 Format: Hardback	$305.00
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and... Read More >>

Customer Relationship Management

Customer Relationship Management
Author: Chirag V Raval ISBN: 9781508473046 Format: Paperback	$39.60
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Managing Public Relations: Methods and Tools

Managing Public Relations: Methods and Tools
Author: Smudde ISBN: 9780199985173 Format: Paperback	$189.95
Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance... Read More >>

Journalismus Und Public Relations: Theoriegeschichte Zweier Weltgesellschaftlicher Errungenschaften

Journalismus Und Public Relations: Theoriegeschichte...
Author: Manfred Ruhl ISBN: 9781322171586 Format: Electronic book text	$79.17
?Fur eine Theoriegeschichte des Journalismus und der Public Relations sind wegweisende Uberlegungen bei Aristoteles,... Read More >>

City Branding and New Media

City Branding and New Media
Author: Maria Cristina Paganoni ISBN: 9781322593371 Format: Electronic book text	$178.20
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Chartered Public Relations

Chartered Public Relations
Author: Stephen Waddington ISBN: 9781322870809 Format: Electronic book text	$329.97
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Public Relations Firm

Public Relations Firm
Author: Stacey Smith ISBN: 9781322607276 Format: Electronic book text	$264.00
The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders... Read More >>

Badass: Making Users Awesome

Badass: Making Users Awesome
Author: Kathy Sierra , Bert Bates ISBN: 9781322871318 Format: Electronic book text	$68.61
Imagine you're in a game with one objective: a bestselling product or service. The rules? No marketing budget, no... Read More >>

PR 2.0

PR 2.0
Author: John Friedman, Ph.D. ISBN: 9781322573915 Format: Electronic book text	$237.60
If sustainability is central to your business strategy, then 21st century trends in corporate communications apply... Read More >>

Brand Psychology
Author: Jonathan Gabay ISBN: 9781336021099 Format: Electronic book text	$229.65
Why do we trust... Read More >>

Applied Public Relations

Applied Public Relations
Author: Kathy Brittain Richardson , Marcie Hinton (Murray State University, USA) ISBN: 9781336281783 Format: Electronic book text	$396.00
With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations... Read More >>

If the Press Calls, I'm Not In!: Dealing with the Media

If the Press Calls, I'm Not In!: Dealing with the Media...
Author: Peter Huijsman ISBN: 9781634489287 Format: Paperback	$47.39
Dealing with journalists is like driving a car and not knowing how the clutch and turn signal works. And while a... Read More >>

Kommunikation im Corporate Change: Maßstäbe für eine neue Managementpraxis

Kommunikation im Corporate Change: Maßstäbe für eine...
Author: Egbert Deekeling , Dirk Barghop ISBN: 9783834946485 Format: Paperback	$137.11
Auf Basis der Erfahrungen der letzten Jahre reflektieren die Herausgeber die Anforderungen bei der Bewaltigung kommunikativer... Read More >>

Middle Eastern and African Perspectives on the Development of Public Relations: Other Voices

Middle Eastern and African Perspectives on the Development...
Author: T. Watson ISBN: 9781137404275 Format: Hardback	$145.17
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