The Public Relations of Everything: The Ancient, Modern and Postmodern Dramatic History of an Idea

Author:   Robert E. Brown (Salem State University, USA)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415640459


Pages:   198
Publication Date:   18 November 2014
Format:   Hardback
Availability:   In Print   Availability explained
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The Public Relations of Everything: The Ancient, Modern and Postmodern Dramatic History of an Idea


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Author:   Robert E. Brown (Salem State University, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.80cm , Length: 23.40cm
Weight:   0.453kg
ISBN:  

9780415640459


ISBN 10:   0415640458
Pages:   198
Publication Date:   18 November 2014
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Preface: Breaking Ranks Part I: The Theater of Public Relations 1. Principles of PRe 2. Crisis 3. Face 4. Actors 5. History Part Two: The Humanities of Public Relations 6. Voices 7. Persuasion 8 Politics 9. Ambiguities 10. Humanities Epilogue: The Gist of Everything

Reviews

'This is a wise book that breaks with the dominant paradigms and rethinks public relations in interdisciplinary, philosophical, and humanistic terms, bringing a new definition to a field that has long been seeking to define itself. Brown is a thinker who has thought long and hard about the field and has enriched this book with his wide reading and long professional experience.' - Ray Hiebert, Editor, Public Relations Review, USA


'This is a wise book that breaks with the dominant paradigms and rethinks public relations in interdisciplinary, philosophical, and humanistic terms, bringing a new definition to a field that has long been seeking to define itself. Brown is a thinker who has thought long and hard about the field and has enriched this book with his wide reading and long professional experience.' - Ray Hiebert, Editor, Public Relations Review, USA 'Robert Brown deftly flips long-held conventions about public relations as management of organizational communication. From history, theory and ethics to crisis communication, Brown argues that the study of public relations should expand to include everyday experience of individuals as much as sociology, anthropology, politics and more. Written with dexterity, this compelling book will get readers thinking about public relations in new and refreshing ways.' - Amiso M. George, Associate professor of Strategic Communication, Texas Christian University, USA 'In PRe, Rob Brown reconceptualises public relations as a humanity, shifting the field from the quantitatively distinct to the distinctly human: ambiguous, historical, interdisciplinary, and vocal. An accomplished scholar, he mines his own extensive experiences in public relations, along with works from academics, practitioners, pioneers, and poets, to present a fascinating, timely, and thought-provoking work.' - Margot Opdycke Lamme, Associate Professor, University of Alabama, USA.


Author Information

Robert E. Brown, former speechwriter for two Fortune 500 companies, is Professor of Communications at Salem State University, instructor at Harvard University Extension School, a member of the editorial boards of Public Relations Review and Public Relations Inquiry and a published poet.

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