Public relations books

3749 books were found.

Brand Psychology: Consumer Perceptions, Corporate Reputations...
Author: Jonathan Gabay ISBN: 9780749471736 Format: Paperback	$85.36
Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands... Read More >>

Online-Kommunikation von Organisationen: Strategisches Handeln unter komplexen Bedingungen

Online-Kommunikation von Organisationen: Strategisches...
Author: Ole Keding ISBN: 9783658088644 Format: Paperback	$171.57
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Corporate Code: Wege zu einer klaren und unverwechselbaren Unternehmenssprache

Corporate Code: Wege zu einer klaren und unverwechselbaren...
Author: Martin Dunkl ISBN: 9783658053758 Format: Paperback	$131.97
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When Digital Becomes Human: The Transformation of Customer Relationships

When Digital Becomes Human: The Transformation of Customer...
Author: Steven Van Belleghem ISBN: 9780749473242 Format: Electronic book text	$221.63
Combine the benefits of digital opportunity and service with human experience to add 'heart' to the digital experience... Read More >>

Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns

Strategic Public Relations Management: Planning and...
Author: Erica Weintraub Austin (Washington State University) , Bruce E. Pinkleton (Washington State University) ISBN: 9780415517690 Format: Paperback	$179.00
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations... Read More >>

Corporate Reputation and Competitiveness

Corporate Reputation and Competitiveness
Author: Rosa Chun , Rui Da Silva ISBN: 9781138861169 Format: Paperback	$116.00
This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking... Read More >>

Dhmosies sxeseis ston tourismo kai thn filoxenia: 20 praktikes periptwseis gia meleth & analysh

Dhmosies sxeseis ston tourismo kai thn filoxenia: 20...
Author: MR Markos Komninakis ISBN: 9786185163013 Format: Paperback	$89.76
Zoyme se mia epoxh diarkwn ekseliksewn kai allagwn, h anagkh yparkshs taftothtas einai pleon zwtikhs shmasias, einai... Read More >>

Customer-Centric Marketing: Supporting Sustainability in the Digital Age

Customer-Centric Marketing: Supporting Sustainability...
Author: Dr Neil Richardson , Jon James ISBN: 9780749472092 Format: Paperback	$69.84
Improve how customers perceive a business by tapping into the benefits of sustainable development through digital... Read More >>

The Interesting and Incredibly Long History of American Public Relations

The Interesting and Incredibly Long History of American...
Author: Tia Tyree ISBN: 9781465267160 Format: Paperback	$71.50
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Identitäten in der öffentlichen Kommunikation: Funktion und Bedeutung für die Reputation ökonomischer Akteure

Identitäten in der öffentlichen Kommunikation: Funktion...
Author: Barbara Köhler Stüdeli ISBN: 9783658087654 Format: Paperback	$131.97
Barbara Köhler Stüdeli legt mit dem vorliegenden Band die erste explorative Studie vor, die die mediale Identitätsdarstellung... Read More >>

Die Überschrift: Sachzwänge - Fallstricke - Versuchungen - Rezepte

Die Überschrift: Sachzwänge - Fallstricke - Versuchungen...
Author: Detlef Esslinger , Wolf Schneider ISBN: 9783658057541 Format: Paperback	$79.17
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Advertising Through Internet: Acquire More Knowledge of E- Advertising

Advertising Through Internet: Acquire More Knowledge...
Author: Matt Gohdes ISBN: 9781506096650 Format: Paperback	$17.82
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Political Reputation Management: The Strategy Myth

Political Reputation Management: The Strategy Myth
Author: Christian Schnee ISBN: 9781138796560 Format: Hardback	$305.00
It is widely assumed that a competitive political environment of public distrust and critical media forces political... Read More >>

Customer Service: Perspectives and Considerations for the EMS Leader

Customer Service: Perspectives and Considerations for...
Author: John R Brophy ISBN: 9781505678161 Format: Paperback	$34.19
Customer Service - Perspectives and Considerations for the EMS Leader serves as a primer for new and experienced... Read More >>

PR 2.0: How Digital Media Can Help You Build a Sustainable...
Author: John Friedman ISBN: 9781910174418 Format: Paperback	$85.36
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Crisis, Issues and Reputation Management

Crisis, Issues and Reputation Management
Author: Andrew Griffin ISBN: 9780749476533 Format: Hardback	$250.99
Handle crisis effectively, learn to manage reputation, and resolve issues with minimum damage and disruption... Read More >>

Las Marcas Segun Aaker

Las Marcas Segun Aaker
Author: David Aaker , Roberto Alvarez ISBN: 9788492921072 Format: Paperback	$57.95
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Public Relations and the History of Ideas

Public Relations and the History of Ideas
Author: Simon Moore ISBN: 9780415634540 Format: Hardback	$326.00
Public relations and the History of Ideas explores ten great works from the likes of Confucius, Plato, Luther and... Read More >>

Internet Marketing and Big Data Exploitation

Internet Marketing and Big Data Exploitation
Author: I. Chaston ISBN: 9781349504145 Format: Paperback	$290.37
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations... Read More >>

Digital Business Discourse

Digital Business Discourse
Author: E. Darics ISBN: 9781349487776 Format: Paperback	$145.17
This book provides a timely and comprehensive snapshot of the current digital communication practices of today's... Read More >>

Generation Jobless?: Turning the youth unemployment crisis into opportunity

Generation Jobless?: Turning the youth unemployment...
Author: P. Vogel ISBN: 9781349477548 Format: Paperback	$100.29
Offering guidance on the opportunities and threats for future generations, and featuring interviews with business... Read More >>

The New Influencing Toolkit: Capabilities for Communicating with Influence

The New Influencing Toolkit: Capabilities for Communicating...
Author: T. Baker ISBN: 9781349500604 Format: Paperback	$158.37
Without influence, managers are ineffective. In today's workplace, managers need to influence up, down and increasingly,... Read More >>

Beyond contributory pensions: fourteen experiences with coverage expansion in Latin America

Beyond contributory pensions: fourteen experiences with...
Author: World Bank , Rafael Rofman ISBN: 9781464803901 Format: Paperback	$118.67
Latin America's population is aging, and many among the growing elderly population are not protected by traditional... Read More >>

Advertising Via Internet: Getting More Informations about Internet Advertising

Advertising Via Internet: Getting More Informations...
Author: Matthew Willis ISBN: 9781506098302 Format: Paperback	$17.82
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PR for Authors: How to use public relations, press releases, and social media to sell more books

PR for Authors: How to use public relations, press releases,...
Author: Nancy Hendrickson , Michelle Campbell-Scott ISBN: 9780992960919 Format: Paperback	$24.39
Why This Book Could Really Help YOUR Book SalesPublic relations - PR - is a vital part of any author's marketing... Read More >>

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