Public relations books

3749 books were found.

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

Globalization, Culture, and Branding: How to Leverage...
Author: C. Torelli ISBN: 9781349462186 Format: Paperback	$290.37
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Planning the Corporate Reputation (RLE Marketing)

Planning the Corporate Reputation (RLE Marketing)
Author: Vic Markham ISBN: 9781138994973 Format: Paperback	$92.99
This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the... Read More >>

Persuasion Ethics Today

Persuasion Ethics Today
Author: Margaret Duffy , Esther Thorson ISBN: 9780765644718 Format: Hardback	$326.00
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Social Media fur KMU: Der Leitfaden mit allen Grundlagen, Strategien und Instrumenten

Social Media fur KMU: Der Leitfaden mit allen Grundlagen,...
Author: Dagmar Mack , Dominic Vilberger ISBN: 9783658077389 Format: Mixed media product	$72.42
Dieses Buch zeigt kleinen und mittelstandischen Unternehmen (KMU), wo der Mehrwert von Social-Media-Massnahmen liegt,... Read More >>

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide

Global Writing for Public Relations: Connecting in English...
Author: Arhlene A. Flowers (Ithaca College, USA) ISBN: 9780415748834 Format: Hardback	$389.00
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May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts

May I Have Your Attention, Please? Your Guide to Business...
Author: Mish Slade ISBN: 9780993497216 Format: Paperback	$26.37
Let's not mince words here: most business writing is tedious, pompous and bereft of the tiniest sliver of personality.It's... Read More >>

Interne Kommunikation im Wandel: Theoretische Konzepte und empirische Befunde

Interne Kommunikation im Wandel: Theoretische Konzepte...
Author: Simone Huck-Sandhu , Simone Huck-Sandhu ISBN: 9783658110215 Format: Paperback	$184.77
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Kompakt-Lexikon PR: 2.000 Begriffe nachschlagen, verstehen, anwenden

Kompakt-Lexikon PR: 2.000 Begriffe nachschlagen, verstehen,...
Author: Jan Lies ISBN: 9783658087418 Format: Paperback	$105.57
Es umfasst Begriffe aus PR-Theorie sowie PR-Management und enthält mehr als 2.000 Stichwörter. Somit ist das Lexikon... Read More >>

From P.O.W. to C.E.O.

From P.O.W. to C.E.O.
Author: Loet Velmans ISBN: 9780983550518 Format: Paperback	$30.92
"From POW to CEO picks up Loet Velmans's story at the end of World War II, when, as a newly liberated prisoner of... Read More >>

Mechanics of Online Reputation Management: Repair &...
Author: Tyler Collins ISBN: 9781519762252 Format: Paperback	$46.20
Online reputation management, repair, and control for your personal name, company, brand, product, and any searched... Read More >>

Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

Wine Positioning: A Handbook with 30 Case Studies of...
Author: Pierre Mora ISBN: 9783319244792 Format: Hardback	$237.57
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Political Branding Strategies: Campaigning and Governing in Australian Politics

Political Branding Strategies: Campaigning and Governing...
Author: Lorann Downer ISBN: 9781137580283 Format: Hardback	$158.37
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three... Read More >>

Medienunternehmen im Social Web: Erkenntnisse zur reichweitenstarken Content-Generierung

Medienunternehmen im Social Web: Erkenntnisse zur reichweitenstarken...
Author: Naemi Goldapp ISBN: 9783658117368 Format: Paperback	$105.57
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Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide

Global Writing for Public Relations: Connecting in English...
Author: Arhlene A. Flowers (Ithaca College, USA) ISBN: 9780415748841 Format: Paperback	$152.00
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Public Relations Ethics: How To Practice PR Without Losing Your Soul

Public Relations Ethics: How To Practice PR Without...
Author: Dick Martin , Donald K. Wright ISBN: 9781631571466 Format: Paperback	$67.95
Offers a practical guide to ethical decision-making tailored specifically to the needs of those who practice and... Read More >>

CSR und Stakeholdermanagement: Strategische Herausforderungen und Chancen der Stakeholdereinbindung

CSR und Stakeholdermanagement: Strategische Herausforderungen...
Author: Reinhard Altenburger , Roman H. Mesicek ISBN: 9783662465592 Format: Paperback	$64.66
Die Corporate Social Responsibility (CSR)- und/oder Nachhaltigkeitsstrategie beeinflusst die Arten und Formen der... Read More >>

Storytelling und Narration in den Public Relations: Eine textlinguistische Untersuchung der Unternehmensgeschichte

Storytelling und Narration in den Public Relations:...
Author: Annika Schach ISBN: 9783658110116 Format: Paperback	$92.37
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You are the Brand: PR Secrets to Fast-Track Your Visibility...
Author: Janey Lee Grace ISBN: 9781910819432 Format: Paperback	$27.50
Are you an Expert, Author, Practitioner, Entrepreneur, or would you like to write a book or develop a heart-centred... Read More >>

Social Media and Public Relations: Fake Friends and Powerful Publics

Social Media and Public Relations: Fake Friends and...
Author: Judy Motion , Robert L. Heath ISBN: 9780415856263 Format: Hardback	$315.00
"Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of... Read More >>

Principles of Marketology, Volume 1: Theory

Principles of Marketology, Volume 1: Theory
Author: H. Aghazadeh ISBN: 9781137383143 Format: Hardback	$145.17
In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new... Read More >>

Der Newsroom in der Unternehmenskommunikation: Wie sich Themen effizient steuern lassen

Der Newsroom in der Unternehmenskommunikation: Wie sich...
Author: Christoph Moss ISBN: 9783658108533 Format: Paperback	$131.97
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PR Today: The Authoritative Guide to Public Relations

PR Today: The Authoritative Guide to Public Relations...
Author: Trevor Morris (Richmond University, Harrow) , Simon Goldsworthy (Richmond University, UK) ISBN: 9781137495686 Format: Paperback	$95.95
A comprehensive textbook from an established and high profile author team, which offers full coverage of PR theory... Read More >>

Media Interview Techniques: A Complete Guide to Media Training

Media Interview Techniques: A Complete Guide to Media...
Author: Robert Taylor , Robert Taylor ISBN: 9780749474720 Format: Paperback	$77.60
Confidently deliver a key message across channels, even in crisis conditions, with this complete guide to representing... Read More >>

Public Relations Ethics: How To Practice PR Without Losing Your Soul

Public Relations Ethics: How To Practice PR Without...
Author: Dick Martin , Donald K Wright ISBN: 9781637423714 Format: Hardback	$84.45
This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who... Read More >>

Berufserfolg in der PR-Branche: Expressivität, Instrumentalität, Motivation

Berufserfolg in der PR-Branche: Expressivität, Instrumentalität,...
Author: Katrin Hassenstein ISBN: 9783658116521 Format: Paperback	$118.77
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