Political Branding Strategies: Campaigning and Governing in Australian Politics
Author:   Lorann Downer
Publisher:   Palgrave Macmillan
Edition:   1st ed. 2015
ISBN:  

9781137580283


Pages:   146
Publication Date:   03 December 2015
Format:   Hardback
Availability:   In Print   Availability explained
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Political Branding Strategies: Campaigning and Governing in Australian Politics


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Overview

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

Full Product Details

Author:   Lorann Downer
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Edition:   1st ed. 2015
Dimensions:   Width: 14.00cm , Height: 1.30cm , Length: 21.60cm
Weight:   0.454kg
ISBN:  

9781137580283


ISBN 10:   1137580283
Pages:   146
Publication Date:   03 December 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Prelims List of Tables/Figures/Feature Boxes Personal Acknowledgements Formal Acknowledgements for third party materials 1. Introduction 2. Understanding and Evaluating Political Branding 3. Crafting and Crashing Kevin07 4. Desperately Seeking The Real Julia 5. The Lessons of Branded Politics 6. Afterword by Mike Kaiser, former Australian Labor Party campaign practitioner Index

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Author Information

Lorann Downer is a sessional lecturer at the University of Queensland, Australia. Passionate about political marketing, branding and communications, she previously worked as a political journalist and in senior communications roles for two Queensland Premiers.

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