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In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for... Read More >>
Want news coverage? Get this book. The New York/New Jersey Publicity Guide & Media Directory is everything you need... Read More >>
"The on going, ever increasing and prolific outpouring of lies, spins, inaccuracies combined with an absence of... Read More >>
Die Reputation von Wirtschaftsunternehmen gewinnt gegenüber den Stakeholdern immer mehr an Relevanz. Anhand des... Read More >>
Manipurated is a manifesto for business owners struggling against an online ratings and reviews industry that is... Read More >>
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Explains the evolution of media relations over the past decade. This book provides insight into how public relations... Read More >>
A decisive guide on how to use micromedia platforms to get your stories on a mass media stage. Read More >>
The Internet is an overwhelming cacophony, each brand fighting to rise...ABOVE THE NOISE! Based on digital public... Read More >>
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Dams und Stefan Luppold zeigen anhand von Beispielen, wie es gelingt, neben der Kontaktintensität des Events gleichzeitig... Read More >>
The purpose of World Humanism: Cross-cultural Perspectives on Ethical Practices in Organizations is to discover... Read More >>
Olakunle Adewale Adegbile's memoir, The Nigerian Optometrist, is bound to captivate you. You'll enjoy Kunle's touch... Read More >>
This edition emphasizes the practical nature of public relations work. It includes new chapters on integrated marketing... Read More >>
Effective communication is vital to science, engineering and business management. This book gives clear, practical... Read More >>
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social... Read More >>